Wednesday, December 25, 2019

The Cultural Nature Of Human Development - 1257 Words

Research on human development has been much devoted towards determining when one should expect children to be capable of certain skills. Every day, our communities develop as generations of individuals make choices and invent solutions to changing circumstances. Our ongoing daily activities, ranging from learning when to brush our teeth, to learning the numbers on a telephone. Barbara Rogoff’s The Cultural Nature of Human Development discusses cultural patterns as they relate to human development. Human development is a cultural process by which devices such as language and literacy are employed by means of learning from one another. To date, the study of human development has been largely based around research and theoretical knowledge coming from middle-class communities in Europe, as well as North America. Questions such as â€Å"When does children’s intellectual development permit them to be responsible for others?† and â€Å"When can they be trusted to take care of an infant?† are vital in recognizing cultural approaches among different cultural communities. Rogoff’s work discusses the importance of increasing the understanding of the cultural basis of our own lives as those of our neighbors and those individuals we do not know personally. Rogoff’s purpose is to contribute to the greater understanding of not only scholars, but also practitioners and other professionals within the field. She explains that observing activities of different cultural communities can inevitably teachShow MoreRelatedEssay on Nature Versus Nurture Debate987 Words   |  4 PagesThe nature versus nurture debate is one of the oldest and most controversial issues in Psychology. The nature versus nurture debate revolves around the contributions of genetic factors and environmental factors to human development. The primary method of attempting to determine which of these effects human development the most has been cross-cultural studies. Cross-cultural studies are studies conducted across more than one culture, based on the assumption that the differences between cultures geneticallyRead MoreSustainable Development1618 Words   |  7 PagesQ. Sustainable Development? Ans:. Sustainable development refers to a mode of human development in which resource use aims to meet human needs while preserving the environment so that these needs can be met not only in the present, but also for generations to come. The term sustainable development was used by the Brundtland Commission which coined what has become the most often-quoted definition of sustainable development: development that meets the needs of the present withoutRead MoreContemporary Social Theory And Functionalist Approach1457 Words   |  6 Pagessociety and self, nature of social life, possibility, and role of social transformation, structure of social institutions and themes such as class, gender, and race. Contemporary social theory is given importance due to the fact that helps in evaluating the societal features easily. In this paper, the three different contexts that contribute in the development of contemporary social theory are discussed and explained in detail. These aspects include historical, social, and cultural context that isRead MoreErikson s Psychosocial Theory Personality924 Words   |  4 PagesLife Span Development involves a process of age-related changes that individuals go through beginning from birth though old age. Individuals can undergo physical, psychological, behavioral, and social changes that can impact the development of personality. According to Erikson’s Psychosocial Theory personality evolves through several stages of development (Zastrow Kirst-Ashman, 2015). One of the benefits of having a cross-cultural perspective in regards to life span development is that it allowsRead MoreWhy Humans Develop Their Psychological Attributes Based On Genetics ( Nature ) Or Their Environment1085 Words   |  5 PagesThe debate on whether humans develop their psychological attributes based on genetics (nature) or their environment and how they were raised (nurture) are two controversial issues in central psychology within psych ologist and philosophers. For centuries, the disputation between nature and nurture surged on regards to which one of the two has a greater significance: ‘The inborn nature of the individual or the environmental influences that nurture the individual’.( Hockenbury, Don; Hockenbury, SandraRead MoreNature Vs. Nurture Debate878 Words   |  4 Pages When one thinks about child development, are personalities and traits produced by genetics or shaped by the environment? Or, is there a relationship between nature and nurture with regards to child development? The debate continues. While some believe â€Å"nature and nurture work together, others believe they are separate and opposing influences† (McDevitt, 2010). Nature vs Nurture In regards to the nature vs. nurture debate, â€Å"this debate is a major issue in many social science disciplines and isRead MoreThe World A Global Village1644 Words   |  7 Pageswhich affect organizations, relationships, culture and other dynamics of human nature. In fact, different changes have different effects on people, but the fact remains that society is a changing structure. Historians and sociologists have attempted to account for the changes that have taken place and are still taking place at rapid rates (Duranti, 45). The lack of a fixed process in society has forced anthropologists to study humans and the mechanisms of societies across the world. This includes accountingRead MoreRelationship Between Nature And Nurture1262 Words   |  6 Pagesthese perspectives would explain the relationship between nature and nurture in the psychological development of humans. Nurture versus nature is a common argument on how people psychologically develop. Although some support that innate characteristics are the crucial factor towards how people mentally advance, the environment we live in and the people we are surrounded by does play a significant role in how we progress. Aspects of nature and nurture are observed in each of the current psychologicalRead MoreThe Role of the International HR Manager Essay1347 Words   |  6 Pagesensure that the most effective use is made of its human resources. To achieve this, HR professionals undertake a range of activities around sourcing, development, reward and performance management, HR planning, employee involvement and communications. If the organisation has a strategic HR function, these activities will support and inform organisational strategy. HR professionals are also used extensively in organisational change and development initiatives. The IHR manager will also be workingRead MoreHistory And Theory : Freud And Rogers1125 Words   |  5 Pagesdifferent times and developed different methods, they shared a passion for the workings of the human mind. As a result, their drive and foundation has motivated and prompted new theories and research for the future. This paper will provide a summary of two articles highlighting the processes contemporary psychologists use to develop the theories of Freud and Rogers. It also explains their views of human nature and worldviews as expressed in their respective theories. Additionally, it discusses which

Tuesday, December 17, 2019

The Great Gatsby By F. Scott Fitzgerald - 1412 Words

There are moments in life that the world seems to be turned upside down and inside out; As if the greatest moments come to the least deserving person, and the passionate and the diligent only get a drop of achievement. These moments can come in waves of frustration, anger, envy - for the struggling - tearing the hard workers to pieces when they see the undeserving take in praise and achievements, but still pushing on towards their dream, these workers don’t bend to the challenges that are thrown in the way. Instead, it only fuels their fire, makes the engines burn and pushes them further; to only have their drudgery mean nothing. Time after time, throughout history, the world had seen this pattern show; in factories, huge companies - especially in politics - but even more so in early twentieth century literature, like The Grapes of Wrath, Elmer Gantry, and Let Us Now Praise Famous Men. In The Great Gatsby, F. Scott Fitzgerald uses the settings of the valley of ashes and Gatsby ’s mansion to convey that the American Dream is impossible to achieve due to the greediness of the wealthy. Fitzgerald uses Gatsby’s mansion to demonstrate the obsession of the American Dream to become rich. While touring throughout the house, Nick and Jordan wander into Gatsby’s library, in hopes of finding Gatsby himself. Instead, they meet Owl eyes, a nosy reader that seems to understand Gatsby’s character better than the entire city. Impressed and slightly jealous of the wealthy his host has,Show MoreRelatedThe Great Gatsby by F. Scott Fitzgerald1393 Words   |  6 PagesF. Scott Fitzgerald was the model of the American image in the nineteen twenties. He had wealth, fame, a beautiful wife, and an adorable daughter; all seemed perfect. Beneath the gilded faà §ade, however, was an author who struggled with domestic and physical difficulties that plagued his personal life and career throughout its short span. This author helped to launch the theme that is so prevalent in his work; the human instinct to yearn for more, into the forefront of American literature, where itRead MoreThe Great Gatsby By F. Scott Fitzgerald1343 Words   |  6 PagesHonors English 10 Shugart 18 Decemeber 2014 The Great Gatsby F. Scott Fitzgerald s 1925 novel The Great Gatsby is a tragic love story, a mystery, and a social commentary on American life. The Great Gatsby is about the lives of four wealthy characters observed by the narrator, Nick Carroway. Throughout the novel a mysterious man named Jay Gatsby throws immaculate parties every Saturday night in hope to impress his lost lover, Daisy Buchanan. Gatsby lives in a mansion on West Egg across from DaisyRead MoreThe Great Gatsby By F. Scott Fitzgerald1155 Words   |  5 PagesThe Great Gatsby The Jazz Age was an era where everything and anything seemed possible. It started with the beginning of a new age with America coming out of World War I as the most powerful nation in the world (Novel reflections on, 2007). As a result, the nation soon faced a culture-shock of material prosperity during the 1920’s. Also known as the â€Å"roaring twenties†, it was a time where life consisted of prodigality and extravagant parties. Writing based on his personal experiences, author F. ScottRead MoreThe Great Gatsby By F. Scott Fitzgerald1166 Words   |  5 Pagesin the Haze F. Scott Fitzgerald lived in a time that was characterized by an unbelievable lack of substance. After the tragedy and horrors of WWI, people were focused on anything that they could that would distract from the emptiness that had swallowed them. Tangible greed tied with extreme materialism left many, by the end of this time period, disenchanted. The usage of the literary theories of both Biographical and Historical lenses provide a unique interpretation of the Great Gatsby centered aroundRead MoreThe Great Gatsby by F. Scott Fitzgerald845 Words   |  3 PagesIn F. Scott Fitzgerald’s novel, The Great Gatsby, colors represent a variety of symbols that relate back to the American Dream. The dream of being pure, innocent and perfect is frequently associated with the reality of corruption, violence, and affairs. Gatsby’s desire for achieving the American Dream is sought for through corruption (Schneider). The American Dream in the 1920s was perceived as a desire of w ealth and social standings. Social class is represented through the East Egg, the WestRead MoreThe Great Gatsby By F. Scott Fitzgerald Essay970 Words   |  4 Pagesrespecting and valuing Fitzgerald work in the twenty-first century? Fitzgerald had a hard time to profiting from his writing, but he was not successful after his first novel. There are three major point of this essay are: the background history of Fitzgerald life, the comparisons between Fitzgerald and the Gatsby from his number one book in America The Great Gatsby, and the Fitzgerald got influences of behind the writing and being a writer. From childhood to adulthood, Fitzgerald faced many good andRead MoreThe Great Gatsby By F. Scott Fitzgerald2099 Words   |  9 Pagesauthor to mirror his life in his book. In his previous novels F. Scott Fitzgerald drew from his life experiences. He said that his next novel, The Great Gatsby, would be different. He said, â€Å"In my new novel I’m thrown directly on purely creative work† (F. Scott Fitzgerald). He did not realize or did not want it to appear that he was taking his own story and intertwining it within his new novel. In The Great Gatsby, by F. Scott Fitzgerald, he imitates his lifestyle through the Buchanan family to demonstrateRead MoreThe Great Gatsby By F. Scott Fitzgerald1607 Words   |  7 Pages The Great Gatsby is an American novel written in 1925 by F. Scott Fitzgerald. One of the themes of the book is the American Dream. The American Dream is an idea in which Americans believe through hard work they can achieve success and prosperity in the free world. In F. Scott Fitzgerald s novel, The Great Gatsby, the American Dream leads to popularity, extreme jealousy and false happiness. Jay Gatsby’s recent fortune and wealthiness helped him earn a high social position and become one of the mostRead MoreThe Great Gatsby By F. Scott Fitzgerald1592 Words   |  7 PagesMcGowan English 11A, Period 4 9 January 2014 The Great Gatsby Individuals who approach life with an optimistic mindset generally have their goals established as their main priority. Driven by ambition, they are determined to fulfill their desires; without reluctance. These strong-minded individuals refuse to be influenced by negative reinforcements, and rely on hope in order to achieve their dreams. As a man of persistence, the wealthy Jay Gatsby continuously strives to reclaim the love of hisRead MoreThe Great Gatsby By F. Scott Fitzgerald1646 Words   |  7 PagesThe 1920s witnessed the death of the American Dream, a message immortalized in F. Scott Fitzgerald’s The Great Gatsby. Initially, the American Dream represented the outcome of American ideals, that everyone has the freedom and opportunity to achieve their dreams provided they perform honest hard work. During the 1920s, the United States experienced massive economic prosperity making the American Dream seem alive and strong. However, in Fitzgerald’s eyes, the new Am erican culture build around that

Sunday, December 8, 2019

Nippon Steel & Sumitomo Metal Corporation-Samples for Students

Questions: 1.Provide an Introduction to the report that clearly states the aim and structure of the report, and provides justifications of the HRM issues discussed, looking into with key strategic aims of the organization. 2.Critically analyse the Internal and External Environment for your chosen Organisation. Answers: 1.Founded in the year of 1970, Nippon Steel Sumitomo Metal Corporation has emerged to be the third largest steel producing organization in the entire world (Nssmc.com 2017). Nippon Steel Sumikin Engineering Co., Ltd. (NSENGI) with its more than 40 years experience, mainly in Southeast Asian projects, has laid many long-distance, large-diameter, high-pressure submarine pipelines for oil gas projects, which meet demanding requirements for high reliability.Considering the fact that the human resources are the most valuable management resources, the Nippon Steel Indonesia does employ a variety of impressive HR practices that helps the company enhance the skills of the employees and encourage them to demonstrate their ability. Hence, the present report intends to discuss and critically analyse the existent HR policies of the company, and offer recommendations, if any. As far as Nippon Steel is concerned, it has been created by merging two giant steel companies, Yawata Iron and Steel company and Fuji Iron and Steel Company. The company is known for offering a wide range of products including flat and long steel products, wire products, chemicals and plates. The company has been operating globally almost since its inception, and the total number of employees working here sum up to 60,508 (Nssmc.com, 2017). The importance of IHRM practices cannot be undermined, as it is the strategic way through which the Human Resource manager of an organization aligns organizational goals with employee benefits, motivating the staffs to work more dedicatedly towards the accomplishment of the organizational goal. Nippon Steel believes in enhancing the skills and expertise of the employees, so that they can embrace leadership roles in future in an effective way. Hence, Nippon Steel promote activities like the early work abroad experiences, study abroad opportunities in designated regions, and internal courses (Moriguchi 2014). Besides, the company offers skill training to its employees, especially the local, inexperienced and semi-skilled staffs of Indonesia, so that they can deliver high quality performance in future. This not only helps the company train its employees, but also enjoy employee loyalty. Those employees, who join the company as working staffs, if exhibit special potentialities, are being offered career growth opportunities as well, as they are enrolled in leadership programs at the expense of the company. The company also believes that in order to increase employee engagement at workplace, it is important to value the employees. Accordingly, the management authority of the company holds meetings with the employees, to assess the total annual working hours, and to reduce the same, if necessary. Besides, it is equally important to state here that that the company also promotes specific measures for the prevention of overwork, such as the establishment of bonus annual leave (approximately 10 days annually) and workload countermeasures in cooperation with a supervisor and / or industrial physician (Giarratani et al. 2013). Although the existent HR policies are indeed impressive, further recommendations can be advised. Since Nippon Steel is a steel manufacturing company, occupational injuries are common. The HR practice should include investment in the safety management system to reduce chances of occupational accidents. The company should also reduce its working hours, offer flexible work schedules and work from home facilities once a week (wherever applicable), and provide cultural training to its employees. These are the basic HRM strategies undertaken by the company in the international strategy. While speaking of HRM in the international setting, the basic function of the HR of the company is to offer intensive training to the expatriate employees, so as to enhance their linguistic skills as well as their cultural sensitivity in a foreign nation and an alien culture. Again, similarly, sufficient training is also being offered to the impatriate employees ho are coming from foreign lands in order to work under the host country, and consequently they must be made aware of the organizational culture prevalent in the host country. Another very important function of the IHRM at Nippon Steel is to offer sufficient compensation and lucrative incentive packages to the employees who are relocating to other locations, for the sake of the organization. Hence, the HR manager offers lucrative bonus as well as other financial benefits for shifting to the foreign location, though the % of salary increment depends on the country location and local market cost of living. In fact, as an import ant IHRM function, the company also offers allowances for cost of living, housing, food, recreation, personal care, clothing, education, home furnishing, transportation, and medical care. Other than this, the IHRM also is responsible for offering other allowances, and Nippon Steel, for example, offers home-leave allowances and relocation allowances. The HR manger, as part of an important IHRM function, also organizes meetings with the managers and CEOs of the different branch locations of the company, and ensures proper coordination amongst the different branches. Nippon Steel follows the ethnocentric IHRM model, whereby the managers as well as the technical workers working in different locations of the company are advised to follow the HRM practices of the home country only. 2.The performance of any organization is not only guided by the human resources or the financial resources, but also by the environment in which the organization operates in. As a strategic tool, the environmental analysis of an organization helps in identifying the internal and external elements that affect the performance of the company. Accordingly, the internal and external analysis of Nippon Steel is also being conducted as follows: Internal Environmental Analysis 3Generic Strategies: While analyzing the internal environment of Nippon Steel, it would be interesting to take note of the important generic strategies undertaken by the HR manger of Nippon Steel as part of its human resource management strategy. First of all, innovation as a strategic imperative of HR management is embraced by the management authority of Nippon Steel. In order to create dedicated employees, the company offers flexible working schedule to the employees, and offers 3 work from home facilities a week to the employees, that help in motivating the employees. As part of the organizational strategy, innovation is achieved by offering intensive communication and managerial training to the employees. However, the company is still mindful of its cost reduction strategy, and hence it does not offer training to the employees at free of cost. The employees are enrolled in a variety of professional training courses, on the completion of which they not only enjoy career growth opportunities but are al so offered certificates from recognized training centers. The employees can avail the courses at lower cost, as the company deducts a very small amount of money from the employees salary every month, so as to enhance their skills and expertise, without affecting the profitability of the company. Besides, innovation is an important key strategy of the company, and the operating strategies of the company are developed through interactions with its employees, customers, partners, vendors, suppliers and consultants. They review market trends and identify, through benchmarking, what is required to out-perform their competition. Every week, the HR organizes interactive sessions with the employees and stakeholders, in order to communicate the innovative strategies of the organization (Druker, 2014). Another important cost-reduction strategy adopted by the company is the introduction of a variety of expat packages. In other words, the company offers local or local plus packages for developm ent or volunteer assignments; expat lite is being used for moves in markets where talent is widely available or early localization is desirable; and full expatriate packages is being used for senior level executives and leadership positions. Quality is also an important generic strategy adopted by Nippon Steel. The company does offer career growth opportunities to all its employees, and in case of exceptionally taented employees, the company offer huge concessions on the training courses. Apart from personal motivation, much attention is also being paid to the infrastructural facilities such as the physical layout of the office, facilities, hardware and software, communication equipment, etc so that the employees can work in a very comfortable way. External Environmental Analysis PESTEL: Political Factors While operating in Indonesia, Nippon Steel will need to be well-aware of the political instability of the country and that as much as 22% of the people in Indonesia are presently living below the poverty line (Hassan 2015). Economic Factors Although Indonesia does enjoy a good inflow of FDI amounting to $67.3 billion, the country cannot be termed as an example of a strong economy. In the entire world, Indonesia ranks 157 in terms of the per capita income of the citizens, and it is still a developing nation (Waworuntu and Suryanto 2015). Social Factors The country enjoys a large population, a total of 240,271,522 populations which is growing at 1.13%. The prospects of sale of any product are higher here, given the higher consumption rate of a densely populated nation (Arifin 2016). Technological Factors The country does enjoy a very highly developed and effective transport and communication system. Environmental Factors The environmental laws are very strict mandating the use of energy efficient means of production. Demographic Factors Issues relating to access to health and education as well as rising inequality are the most pressing social challenges the Indonesian people are encountered with. Hence, it is advised that in order to gain competitive edge over the rival firms, a company should invest in social initiatives. The country has a patriarchal set up, which makes it difficult to entrust managerial duties to the women. From the above analysis, it is clear that Nippon Steel does have prospect in Indonesia, considering the dense population of the country. However, since it is still a developing nation, the company will need to reduce its operational cost and offer low cost products. Accordingly, as part of its cost reduction strategy, the company can hire the semi-skilled local workers, and train them to work efficiently, at low cost. In Indonesia FDI is restricted in most ofthe sectors and the business environment is not good because of persistent corruption and natural disaster, and hence it is advised that the company does not focus all its resources in Indonesia. It can manufacture its products mostly here, because of the cheap availability of raw materials and labour, and export the majority of the products to other parts of the world. However, the Indonesian market also assumes great importance since Frost Sullivan forecastsIndonesias vehicle sales to reach 1.1 million units in 2017, growing a t a rate of 5 per cent, and hence the company can expect a steady growth in the sale of steel sheets (Natsuda et al. 2015). Reference List: Arifin, B., 2016.Institutional constraints and opportunities in developing environmental service markets: lessons from institutional studies on RUPES in Indonesia. Bogor, Indonesia: World Agroforestry Centre (ICRAF). Drucker, P., 2014.Innovation and entrepreneurship. Routledge. Giarratani, F., Madhavan, R. and Gruver, G., 2013. Steel industry restructuring and location.Handbook of Industry Studies and Economic Geography, p.11. Hassan, M.K., 2015. The response of Muslim youth organizations to political change: HMI in Indonesia and ABIM in Malaysia.Islam and the Political Economy of Meaning: Comparative Studies of Muslim Discourse, pp.180-96. Jones, L., 2016. Explaining the failure of the ASEAN economic community: the primacy of domestic political economy.The Pacific Review,29(5), pp.647-670. Moon, H.C., Hur, Y.K., Yin, W. and Helm, C., 2014. Extending Porters generic strategies: from three to eight.European Journal of International Management,8(2), pp.205-225. Moriguchi, C., 2014. Japanese-style Human Resource Management and its historical origins.Japan Labor Review,11(3), pp.55-76. Natsuda, K., Otsuka, K. and Thoburn, J., 2015. Dawn of industrialisation? The Indonesian automotive industry.Bulletin of Indonesian Economic Studies,51(1), pp.47-68. Nssmc.com., 2017.Nippon Steel Sumitomo Metal Corporation. [online] Available at: https://www.nssmc.com/ [Accessed 13 Jun. 2017]. Waworuntu, S.R. and Suryanto, H., 2015. The Complementary Nature Of Fundamental And Technical Analysis Evidence From Indonesia.International Research Journal of Business Studies,3(2).

Sunday, December 1, 2019

Western Civilization Humanism an Example of the Topic Psychology Essays by

Western Civilization Humanism The 1500s was an age defined by enlightenment and exploration. From Columbus, to Copernicus, to Michelangelo and Erasmus, all were great thinkers, artists and explorers who pushed the boundaries of human achievement and redefined our world in irrevocable ways. That the sixteenth century should be the period of the Renaissance or rebirth is not by accident. Man, after several hundred years of hibernation during the Middle Age, was ready for a renewal of spiritual and creative energies. Thus, this period in Western Civilization was marked by extraordinary advancements in the Arts and Sciences, achievements that would not have been possible without the resurgence of Humanism. Need essay sample on "Western Civilization Humanism" topic? We will write a custom essay sample specifically for you Proceed It might be said the Renaissance was the ultimate expression of Humanism, after the classical Greek civilization. While to most of us, Renaissance was defined by artistic heights, historians consider the Renaissance as a turning point, the period that marks the beginning of Modern History. After hundreds of years of stagnation, the world underwent upheavals that are rooted in the Renaissance principles of Humanism, or the principles of freedom and self-expression and the emphasis on human values and the return to classical learning. (Kristeller, 1990, p. 3) The Renaissance as inspired by the values of Humanism, upon liberating human though created a domino effect that made the Reformation and all the succeeding events thereafter possible. After all, you cannot make the colors disappear to one who has seen the light. Truth, once known, is a point of no return. As Burckhardt once said, Culture, as soon as it freed itself from the fantastic bonds of the Middle Ages needed a guide, and f ound one in the ancient civilization Both the form and the substance of this culture were adopted with admiring gratitude (1990, p. 123) So what exactly is Humanism? Norman refers to Humanism as a celebration of the qualities that make us human, perhaps also with the suggestion that recognizing these qualities can inspire us to use them to the full. (2004, 1) The ideals of humanism are firmly rooted on the magnificent accomplishments of ancient Greece and Rome. Humanists believe that Greek and Roman civilization defined the heights of human accomplishment, especially in terms of intellectual prowess, and as such, modern people can learn a lot by going back to that time. Humanism as a branch of academics focused on the study of the liberal arts such as Latin and Greek, philosophy, ethics, rhetoric, poetry, and history. The return to classical literature led The broad concept of Humanism makes it difficult to pigeonhole or define. The fact that Humanism is all about the search for truth makes the concept as elusive as truth itself. In this regard, because Humanism rejects blind adherence to an ideology or principle, and as such, supports scientific thinking. Similarly, Humanism argues that truth can only be arrived with consistent reasoning and constant desire to explore and discover. It proclaims that we are individually capable of going beyond our conceived limitations and achieve self-determination and self-actualization. Humanists believe that man is capable of choosing his destiny and determining the course of his own life. Wherever that journey takes us, whether to greatness or some other kind of life, is something that is entirely up to us and the choices that we make along the way. References: Burckhardt, Jacob. The Civilization of the Renaissance in Italy. Trans by S. G. C. Middlemore. Contributor Peter Burke & Peter Murray. Penguin Classics. 1990. p. 123. Humanism: Beliefs and Practices By Jeaneane D. Fowler Published 1999 Sussex Academic Press Kristeller, Paul Oskar. Renaissance Thought and the Arts: Collected Essays. Princeton University. 1990. p. 3. Norman, R. (2004). On Humanism. Routledge

Tuesday, November 26, 2019

A Critical Evaluation of the Philosophy of Malcolm X

A Critical Evaluation of the Philosophy of Malcolm X Malcolm X, a self-educated [black] Muslim brought essentially two philosophies to the forefront of the civil rights movement of the 1950s and 1960s.After an introduction to the nation of Islam and Elijah Muhammad while in prison, Malcolm developed a philosophy of independence and freedom for the Black race through racial and national separation. Along with this philosophy came a seemingly deep-set hatred for the white race with him often referring to them as a race of white devils.His philosophy was met with much controversy. The theory of racial and national separation was in direct contrast with the theories of the Rev. Dr. Martin Luther King Jr. Dr. King's philosophy included non-violent protest and a vision of a raceless society. Although Malcolm's religion was an inherently peaceful one, he believed that if the Negroes were attacked in any way, it would be fine to use force in retaliation. Because of this view, many regarded Malcolm and the rest of the Black Muslims as militant. Martin Luther King leaning on a lectern. Deutsch: ...According to Malcolm, the idea of integration was a futile one. He believed that the American socioeconomic system was unable to give Blacks what they were really looking for"mass class mobility". Also, if integration were to happen, the best the Black race would be able to expect was an entry into the lowest levels of the working class.1 For this reason, he believed that the Negro race should embrace their African-ness and build the race up from within itself; a theory not dissimilar from those of Booker T. Washington and Marcus Garvey.After a split from the so-called Black Muslim groups, headed by Elijah Muhammad, Malcolm embarked on his pilgrimage to Meccathe Hajj. On his Hajj, Malcolm, or El-Hajj Malik El-Shabazz, saw a different side of the Islamic religion. What he saw was Islam...

Friday, November 22, 2019

Critical Analysis Example

Critical Analysis Example Critical Analysis Example Critical Analysis Example: Learn, Learn, and Learn Once Again Vladimir Lenin used to say To Learn, to Learn and to Learn Once Again. So let us follow his advice and learn writing critical analysis. It is obvious that any skill should be learned from professionals: a cook will best teach you how to cook, a shoemaker to make shoes, a poet to write poems. And if you want to learn how to perform the critical analysis you should study examples of those people, who already know how to do that. Let us consider what aspects you should pay attention to in the critical analysis example. Aspects of the Critical Analysis Example Logic. The first thing you should look at in the critical analysis example that you examine is logic. Find the connection between every statement in the critical analysis example. If you learn to see drawbacks in logic of other authors, you will not make such mistake yourself and moreover you will develop critical thinking skill. Structure. Any critical analysis example must contain an overview, detailed analysis and conclusions. Do not try to change this traditional structure, it must be the same in your critical analysis. Points of view. Above all, you have to understand that critical analysis means unbiased analysis, if you do not want to sound preconceived, remember this. You should pay attention to how clearly the author of the critical analysis example expresses his point of view. For the analysis to be critical other viewpoints also must be analyzed. The author of the critical analysis example (and you when you write your critical analysis) should consider also those viewpoints that do not support his (your) own. Your attitude. When you read enough critical analysis examples, you will almost definitely experience the temptation of copying and combining them for your own critical analysis. If you manage to resist this temptation, before writing your critical analysis think over what you have read, consider what you agree or disagree on with the author of the critical analysis example: Critical Analysis Essay Final Note When you consider the critical analysis example, you should pay attention to every abovementioned aspects. A good critical analysis example contains all of them and makes things clear for you, i.e. does not leave any questions after reading. It is not easy to write the critical analysis if you are not experienced in it, but learning from critical analysis examples will smooth things down for you and make you a professional with competent essay writing service! Read also: Descriptive Essay Writing Argumentative Essay Topics Writing Thesis Papers Writing a Dissertation Proposal Thesis Topics

Thursday, November 21, 2019

A spin on the issue Essay Example | Topics and Well Written Essays - 750 words

A spin on the issue - Essay Example Military veterans who have suffered a disabling injury during service are neither condescended to nor treated with undue special treatment by being given preferential treatment for jobs and positions through affirmative action. In this case, society is giving preferential to those who have served society and earned, with the price of their health, the opportunity to be placed at the head of the line. While most social groups who are elevated because of affirmative action are given preferential treatment because of something that was a consequence of birth, disabled veterans have earned the spot at the head of the line. According to Hackerott, Kapusta, and Miller (2003), all federal job opportunities must be covered under affirmative action parameters to support the hiring and advancement of disabled veterans. In comparing the purposes of affirmative action to the plight of women and minorities in contrast to giving preferential treatment to those who have served, the purpose of equaling the playing field for woman and minorities is very different than giving honor to those who have served society through military service. Women and minorities have suffered under oppressions that have denied them the same consideration as others, which affirmative action frameworks intended to balance by then requiring those groups to be considered first. The ethical problems that come through these forms of trying to set things right are different than those for disabled veterans. An example of the ethical problems involved in affirmative action initiatives arose during the case the University of California versus Bakke. Mr. Bakke sued the University of California for discriminating against him because he was a white male for not letting him apply under the special admissions program. Bakke won his lawsuit and provided context for arguments against affirmative action in that through the intention of trying to level the playing field in

Tuesday, November 19, 2019

Ethical Issues in Organizational Behavior Research Paper

Ethical Issues in Organizational Behavior - Research Paper Example What is even more significant is that the ethical issues are given the cover by the human resources management domains so that the organization continues to grow as a whole. It would put the organization in a quandary if there are gross ethical transgressions and the employees are unwilling to give their honest selves within the undertakings and tasks that they undertake in an organization. The complexity of the debate is present because the organizations cannot let go of this premise at all yet have to tell the employees time and again where they are lacking and what they need to do in order to move ahead positively. Individual influences have a good amount of say within the ethical behavior that is being drafted by the employees in their personal capacities. This means that the employees are either being ethical or completely opposite of the same premise. This has been researched upon within several organizations and the conclusion has been derived from the ethical capacities which have continued to stutter in the wake of interpersonal issues within the employees, the professional communication barriers and a host of other reasons. The individual influences could also be in terms of their misunderstandings due to which they are unable to manifest their ethical best within an organization. As an example, the discussion on the ethical issues centers on the Fuld & Co. which is a competitive intelligence consultant organization that tried to instill the role of the ethics within its employees through different hypothetical scenarios. This was concerned with the comfort levels that existed when presented with the ethical dilemmas linked with the collection of business intelligence information. The survey discerned that nearly one-third organizations neither follow the information collection procedures nor have the audacity to share the same with their employees (Light, 2011). This was indeed a gross mistake on

Sunday, November 17, 2019

The Cause and Effect of a Great Marriage Essay Example for Free

The Cause and Effect of a Great Marriage Essay The causes for marriage are to maintain and appropriate relationship with one of the opposite sex. While gaining a bond with the person that you hope to share the rest of your life with. Many people are okay with the fact that they love someone and they are in their life. When you love someone you want to take it a few steps further. By making that person apart of who you are because once you are married you do become one. The initial meeting of someone is a time that we might not take as serious as when we decide to allow feeling to take control of us. Once there are feelings come into play we have progressed to more than friendship. Those feeling then help you to see if this person is someone that compliments who you are. There should be steps that are taken to be sure that this is the one for you. In marriage you never want to move too fast because once you are in the relationship you should want to stay. We see people getting married and walking away from the person all of the time. This is a step that we want to stay away from and we can with preparation. One of the steps would be one trying to get to properly know the person that you are friends with. This does entail asking for background information on the person and there family. Some people might believe that questioning someone’s family as well as friends might be a bit too much. If you are marrying someone you want to know that they are safe and will love you. Sometimes we have to go the extra mile as well as cross lines to see who we are with. I also push buttons; this is to see if he is dangerous in any way. You never know a person, so I am told unless you live with them. Although, I do believe that to be true I also believe that you can do your best to get close to them. By getting close you find out information that you might have never been told. There are a lot of dangerous people in the world and they have not been caught. So by probing for information you can know the situation before it is too late. I have taken many steps to get to know the person that I have taken to get to know the guy that I am dating. I do believe that it has made him work harder as a man and has made me a better person. I am able to say that because whatever it is that I ask of him I do also myself. This can only make for a great marriage, I also want him to see that if it is something that you really want then you have to work hard at it. I must say that I am definitely a lot of work and I only want the best. So while I strive for the best I want to be just that also. With all of that being said, marriage is a lot of work and if you have a great friendship the marriage will only be better. The first cause is love and the second is the will to make things work. With lose too combined and the faith in God while allowing him to guide the relationship. One article wrote â€Å"A Oneness Marriage is formed by a husband and wife who are grafting intimacy, trust, and understanding with one another. Its a couple chiseling out a common direction, purpose, and plan. A Oneness Marriage demands a lifetime process of relying on God and forging an enduring relationship according to His design. Its more than a mere mingling of two humans—its a tender merger of body, soul, and spirit.† Oneness Marriage.† Oneness Marriage (2013)

Thursday, November 14, 2019

Essay --

The Gay way of life â€Å"I am Vasu, an MSM (Man having sex with men)†, said a stocky man in a grey suit at Indian Community Welfare Organization (ICWO), a Nongovernmental organization at Anna Nagar, in the south Indian city of Chennai. ICWO works for the uplift of sex workers and homosexuals. Vasu realized his sexuality in school when a male teacher had assaulted him. He was ostracized from home. Few years ago, he joined the organization and now helps other abused gay men. â€Å"Now I am a peer educator here in a team of 300 people. We find men like ourselves and educate them on having protected sex and raise awareness. Lack of awareness makes few of our brethren, who conceive homosexual attraction as an illness, consult doctors to get cured. Most of the doctors are good, but few ask questions about the whole sexual process and abuse us. A large part of the society accepts us but a sadistic few abuse us. After support groups have started burgeoning in the city, our situation is becoming better†, he said. A.J Hariharan, Secretary at ICWO, who has been working towards their uplift and welfare for over a decade, briefed on the mental trauma experienced by them. He also added that homosexual people are found among all age groups in the city. But, fearing the stigma attached , many such men in the city are out in the open but they had not approached any support groups. Some of the weaker people in the homosexual community are also subject to physical and mental abuse. Vasu is one of the many men who are open about their sexuality. However, few men in New Delhi, the capital of the nation, were not as comfortable. They were trying to conceal their identity at the Pride march that happened in November as they had not informed their fa... ... pressure on them continues to exist. Propaganda of non-traditional sexual methods among the minors is liable for prosecution. In Iran, they are liable for imprisonment – sometimes even death. The draconian legislations opposing homosexuality in these countries are supported by the ministers and law makers who find same sex behavior unacceptable as it goes against the Sharia law. The law and the majority of the population in those countries oppose homosexuality in unison. In India, however, the situation is complex. While the society is progressive and supports the rights of homosexuals, the law takes the other course. Also, the government echoed the voice of the citizens and does not welcome the criminalization of same sex behavior. But, would the Indian judiciary go on to uphold Section 377 to join the league of Iran, Russia, Uganda and other African countries?

Tuesday, November 12, 2019

Opportunity Recognition Essay

Mr Kurian was born in December, 13th 1961 and had graduated in Diploma in Electrical and Electronic Engineering in the year 1983. Mr Kurian has been in the engineering industry for almost 30 years, in which he has worked under different companies during the first 17 years. Mr Kurian had begun his career as entrepreneur in the year 2000, where he established his own engineering firm alongside with his 2 partners. Mr Kurian took full advantage of his experience working under different engineering firms for 17 years, and applied engineering and management skills that he had learnt to start his own business. Currently, Mr Kurian Zachariah is the Managing Director of Frezawa Engineering Sdn Bhd. This literature review concentrates on the topic of opportunity recognition for entrepreneurs. In order to start-up business, entrepreneurs have to identify the idea or core value of the business. Generally, entrepreneurs would go for opportunity or business which would promise greater success in the market. 2. 0 Literature Review Opportunity Recognition A stream of research shows that opportunity recognition is highly associated with entrepreneur’s alertness in the market, prior knowledge on a particular field, mental stimulation, social capital, and behavioral and cognitive skills. According to research done by Gregoire, Barr and Shepherd (2010, 29), cognitive skills are crucial for entrepreneurs to identify opportunities. Entrepreneurs used their prior knowledge and creativity skills in order to search for â€Å"open window† in the market. D’Souza, Rodney, and Schenkel (2011, 46) stated that greater prior knowledge breadth provide entrepreneurs with higher chances of identifying innovative opportunities. Research shows that 46% of the studied entrepreneurs agreed with crucial roles of knowledge in identifying the best opportunity. With knowledge, entrepreneurs know how and where to look for opportunities. Butler, Doktor and Lins (2012, 23)viewed alertness and social interaction as the major driving forces for entrepreneurs. St-Jean and Tremblay (2011, 42) stated in his research that entrepreneurs are alert to the environmental factors such as economy, political and social to create opportunities. Moreover, it is observed from the literature review that entrepreneurs applied different types of strategies and techniques throughout the opportunity recognition process. Studies done by Butler, Doktor and Lins (2012, 32) shows that entrepreneurs involved the technique of active searching and experiential learning throughout the recognition process. In other hand, Gregoire, Barr and Shepherd (2010, 63)concluded in his research that entrepreneur opportunities occurred based on timing and luck; thus waited for opportunities to occur instead of taking crucial steps searching for opportunities. Chitakornkijsil (2011, 53) noted that different individuals discovered different opportunities, according to their particular way of gathering and processing information. Based on the study done by Butler, Doktor and Lins (2012, 98), entrepreneurs have different sources of opportunities. First, Butler, Doktor and Lins viewed that entrepreneurs focused on innovation as a source of opportunity. Entrepreneurs focused on innovation of technology to create a â€Å"door† to the market. D’Souza, Rodney, and Schenkel (2011, 94)also stated that entrepreneurs used innovation to create new products and market for customers. For example, the introduction of smart phones and tablets to the market. Furthermore, entrepreneurs also considered society’s knowledge and awareness as one of the sources. The development of new knowledge would enhance awareness in the society. Therefore, entrepreneur used society’s awareness and created solution to the problems. Research conducted on sample group of Panel Study of Entrepreneurial Dynamics concluded that 53% of entrepreneur respondents would take great advantage from introduction of new knowledge to the market. Butler, Doktor and Lins (2012, 54) stated entrepreneurs likely taken opportunity regarding health and environmental awareness such as pollution and disease. In addition, entrepreneurs also depend on market trends and structure as a source of opportunity. Entrepreneurs studied growing trends in the market and implied related strategy to enter the market. Entrepreneurs focused on trends and demands to ensure profits and success. However, showed different view compared to other research reports. St-Jean and Tremblay (2011, 67) was less focused on these sources but emphasized on facts that entrepreneurs depends on external environmental factors such as politic, economy, and social environment as the major source of opportunity. D’Souza, Rodney, and Schenkel (2011, 85) implied that entrepreneurs take advantage of the current environmental crisis such as economy downfall, riot, and social crisis to create business opportunities. A stream of research showed that entrepreneurs search for business opportunities by implementing strategic methods which depends on active searching, social networking, past experience learning, and deep knowledge. Research by Pech and Cameron (2006, 142)showed that entrepreneurs used active searching for information in order to locate â€Å"new window† in the market. Plus, Nixdorff (2008, 44) stated that the potential of success for entrepreneurs depends on the social network ties of the individual. According to Chitakornkijsil (2011, 75), the bigger the size of entrepreneur’s social network in the market, the higher entrepreneur’s chances of gaining potential information. Social interaction also helped entrepreneurs in providing network chain of opportunities. Furthermore, most of the research project studied mutually agreed with the statement of entrepreneurs mostly depend on past experience in order to create new opportunity. Entrepreneurs used past experience learning method to create innovation to the previous idea such as features or design modification. Entrepreneurs with past experience have higher knowledge on what the future successful product should be. Survey conducted by Pech and Cameron (2006, 118)on sample group of successful entrepreneurs shows that almost 55% of the entrepreneurs managed to locate high potential opportunities through past experience learning. In other hand Ozgen (2011, 58) and Kolb (2010, 86) have the opposite views. Ozgen and Kolb denied social network and experience to be the best way for entrepreneurs in identifying opportunity. However, both of the research agreed that entrepreneurs move together with the demands of market and availability of technology in market. This means that entrepreneurs followed the trends and high demands in market, but produced only at limited innovation. Based on the literature review done on several research projects, different conflicting ideas were studied on the characteristics of a potential opportunity. Through comparison, most research projects agreed with characteristics of a high potential opportunity to be rare, exclusive, hard to copy and not readily substituted opportunity. In other words, the opportunity would require an introduction of new market. However, Ozgen (2011, 47) denied the idea of rare and exclusive opportunities to be majorly focused by entrepreneurs, as according to Ozgen, this type of opportunity would be cost expensive, compared to normal market opportunity. The research done in developing countries shows that 62% of the studied entrepreneurs went for low cost opportunity as they defined exclusive products to be less promising to succeed in the country. Nixdorff 2008, 62) Therefore, Nixdorff stated entrepreneurs considered low cost opportunity to be high potential opportunity in the market as it is more attractive and promise fewer loss. However, some entrepreneurs avoided low cost venture opportunity as it is a long-term profit venture. In other hand, entrepreneurs went for new markets as there would be fewer competitors in the market and are more attractive to society. Empirical research done by Gregoire, Barr and Shepherd (2010, 134) shows on average only 2 out of 5 entrepreneurs would gain greatest share in ighly competitive market. Therefore, it would be legit to decide opportunity with fewer competitors would offer greater potential of success for entrepreneurs. According to research projects studied, most of researchers mutually stated that the major challenges faced by entrepreneurs in identifying opportunity occurred from self and external environment. From the self view, entrepreneurs faced challenges in identifying potential opportunity due to anti-social lifestyle, uncertainty avoidance attitude, lack of creativity and imagination, poor knowledge, and refusal behavior. These factors studied to results in entrepreneurs having less network ties in the market, low confidence in taking risks, lack of alternative and innovative idea, and loss of opportunity. Based on study conducted by Kolb (2010, 131) on entrepreneurs of Institute of Wyoming, 44% out of 100 respondents agreed that the major challenge which could constraint them from identifying potential opportunities is entrepreneur’s own attitude and behavior. Furthermore, entrepreneurs also faced obstacles in opportunity recognition due to environmental factors such as lack of technology innovation and legal constraint idea. Research studied by Chitakornkijsil (2011, 113), proved that the rate of opportunity development in developed countries to be approximately 32% greater than developing countries. This shows that entrepreneurs in developing countries such as Malaysia, China, and etc, are facing obstacles due to level of technology enhancement and legal constraints idea, where entrepreneur’s idea have to be filtered by the ethical perspective of the society. This can be seen from development of smart phones in developed countries, but only few developers in developing countries. . 0 Conclusion As conclusion, entrepreneurs can be defined as innovators who, despite constraints, actively focus on searching and identifying potential opportunities in the market for the sake of the business establishment, survival and growth. Based on the literature review conducted, it is studied that entrepreneurs implemented cognitive and creativity skills in identifying the highest potential opportunities in the m arket. It is important for entrepreneurs to be alert and aware of market opportunity. With the presence of the required skills, entrepreneurs would still be required to implement strategic techniques and strategies such as active searching and social interaction to identify promising â€Å"window† in the market. Furthermore, it is studied that the strength or competitive advantage of entrepreneurs in the market depends on the entrepreneur’s network ties and prior knowledge on the field. The best way for entrepreneurs to increase the possibility of identifying potential opportunities is to increase size of network, which would increase sources of information.

Saturday, November 9, 2019

English Spoken Language Essay

In television and radio the interview techniques are very different. Graham Norton does both, in both situations we do see Norton adapting himself. He interviews Jedward in the television interview and Benedict Cumberbatch in the radio interview. They are many differences the obvious one is that one is in a television studio and the other in a radio set; another difference is the audiences that would watch them. The television situation is broadcasted on a Friday night at 10.30pm so the audience would be teenagers and young adults, which is a contrast to the audience that would listen to the radio interview, (which is broadcasted on Saturday morning around 10am) who would be middle aged and certainly older than the people watching the Jedward interview. Also as well as the audience watching on television in the Jedward interview, there is also a live audience in the studio which would give Norton a direct response and gives him people to address. In the radio interview Norton doesn’t have a live audience so he doesn’t get a direct response so that’s why I think he’s calmer and more relaxed. In both interviews I think that Norton doesn’t allow time for the interviewees to talk and this may come across that he’s rushing and is not thinking. In the television situation Norton interrupts Jedward so that the audiences laugh which I guess is what he is meant to do but after a while Jedward give up and just let him interrupt him. An example of when he interrupts in the radio interview when: ‘Cumberbatch: Danny was very†¦.’ ‘Norton: is this Danny Boyle?’ Also Norton continues that part of the interview to talk about himself, which I don’t think is keeping a very good rapport with Cumberbacth. After a while Cumberbatch in my opinion gives up and starts to ask Norton questions about his career; ‘Why did you give up?’ this is another example of Norton not really keeping a rapport with the interviewee. The television interview with Jedward in my opinion is much less formal and Norton behaves in a more spontaneous and lively way where as in the radio interview it’s formal and much more serious. I think that Norton in away talks down to Jeward and makes fun of them and has a patronising attitude towards them. In the radio interview Norton has much more respect for Cumberbatch and talk to him on a more level basis. The way Norton began his interview with Jedward ‘Now, anyway’ this I would say is less formal than the way Norton began his interview with Cumberbatch. In a way this is effective as this makes the interviewee feel more relaxed, this also shows how Norton is adapting himself in both situations. In the interviews I think that Norton adapts himself, in terms of his tone and pitch of his voice. In the Jedward interview his tone, is relaxed, funny and his pitch is much higher than in the Cumberbatch interview. I personally think that Norton has to change himself to fit in with Cumberbatch, as his voice is much more formal. When addressing the audience in the Jedward interview, Norton’s pitch of voice changes depending on whether he is asking a question or stating something, this shows that Norton keeps a rapport with the audience and the interviewee. An example of this is when Norton says ‘it’s not often that gets a laugh’ this is aimed at the audience and is in away make fun of Jedward. In the television interview we see that Norton has cards but at some point he puts them down, this makes us think that he is making some of it up and makes he seem more spontaneous. Obviously we can’t see what is going on in the radio interview but, I think that Norton’s speech is more fluent compared to the television interview. I think that Norton doesn’t really follow the cards in the television interview as he keeps interrupting Jedward which I assume is not on the cards. I do think that both interviews are set out correctly and follow a logical sequence of points. I also think that in the radio interview Norton speaks more articulately than in the television interview where he seems to talk in a more rushed lively way. Norton’s sentences in the radio interview are more coherent and there are fewer hesitations than in the television interview, but a reason for this could be that there can’t really be any silences in a radio interview. The layout of the two interviews are virtual the same, Norton introduces them, he asks the a few questions, Norton comments and they end the interview. I do think that Norton is too focused on getting laughs from the audience that it brings the attention away from the interviewee, which is a bad technique from Norton. Unlike the television interview Norton doesn’t have a live audience so his much more focused on the interview and sustains a better rapport with Cumberbatch than with Jedward. With both audiences to build a rapport with the audience, Norton makes jokes and he’s very sarcastic especially towards Jedward, ‘Can you go to a cashpoint and get money out?’ this is making a joke and when he says this he looks to the audience to get a laugh. Also we see that in the television interview that Norton in a way is encouraged by the audience to keep making funny comments so that the audience is more concentrated on him rather than the interviewee, this is a bad technique from Norton has its more feeding his ego and sustain a better rapport with the audience rather than the interviewee. Obviously we can’t see Norton’s body language in the radio interview but in the television one we see that his body language does co-ordinate with the situation he is in. After Norton says ‘it’s not often that gets a big cheer’ the audience immediately laugh which in a way jeers Norton on and so he continues to look at the audience instead of Jedward. I think at some points Norton looks too much at the camera and audience and this slightly decreases the rapport with Jedward, but on the other hand he’s sustains a rapport with the audience. He uses hand gestures which exaggerates what he is saying, but I think personally he’s posture is too laid back and gives an informal look. In both interviews there would be two different audiences so the reaction and how Norton tries to sustain a rapport with them would be different. In the radio interview, Norton interacts with the audience with the tone and pitch of his voice, whereas in the television interview Norton uses gestures and looks straight at the audience to get an immediate reaction. Also his volume of his voice is more prominent, in the radio interview so the audience has a connection with Norton. In the radio interview Norton’s language is more formal whereas in the television one it’s much more relaxed and Standard English so this shows that Norton does adapt himself to both situations, which is a good technique made by Norton. So, overall I think that Norton is good at adapting himself to both interviews; I do think that in the radio interview that Norton is better suited to the television interview when it’s a bit more relaxed and informal, because this suits Norton’s personality better. Norton does have a few bad techniques which include interrupting and looking at the audience too much, but he has many good techniques. Although in both interviews he uses good techniques which sustain a rapport with both the audience and the interviewees.

Thursday, November 7, 2019

buy custom Revolutions in Latin America essay

buy custom Revolutions in Latin America essay Colombia has faced internal conflict for more than forty years. The conflict involves the issue of distribution of natural resources in the country. Areas that attract the fiercest conflict are those with strategic and economic significance. The armed clashes, coupled with implementation of major agricultural projects have resulted to the forceful dispossession of the native people from their lands. The end result has been prime violation of human rights, poverty and obliteration of traditional values among other damages. This article will address the fate of women and the minority groups during the recent conflict in the country. In the book, The Dispossessed, Molano presents testimonies of individual victims of displacement. He lets them give their own stories concerning the way they were displaced along side other thousands of Colombians during the conflict. Most of the displaced people are women who serve as the heads of their homes. He provides a striking glance at the social implications of the Colombian women who are deprived of their basic necessities in life (Molano, 2005, p 135). They were violently forced out of their native homes by military groups. In addition to showing the problems in Colombia, this is a symbolic representation of the state of affairs affecting most of the residents in Latin America. Although the setting of every story is in a different part of the country, they all display some commonality. The common theme is that of desolation and disillusionment For instance, Angela who is one of the narrators in the book expresses her fear towards the end of her extract, My father wants to go backhe says everything is going to be difficult here. But I do not wan to go back. (Molano, 2005, p 77). There is always needless violence which shakes and changes the protagonists in the stories. The violences makes some people to hide in the wilderness where there are no possibilities of stability. Tonito, who is another narrator in the book says I ran until I couldnt hear the screams anymore (Molano, 2005, p 105). No matter the cause of the forceful violence, the victims are always the same: women and minority ethnic groups. Ninfa shows how she was not ready to forgive the military for having killed her husband (Molano, 2005, p 135). Born in Blood and Fire Born in Blood and Fire is a book by John Chasteen, which deals with social class structures and intricate racial diversity. It further explains the political, social and economic developments that resulted to shaping Latin America. Every chapter is broken down into specific theme and the author illustrates how the theme controls and affects the lives of countries in the region and the world at large. One of the major issues that are of great interest is the way governments in Latin America have been in conflict with that of the United States (Chasteen, 2001). He also shows how the people in the high social ladder contributed to the conflict in Mexxico and Cuba. Revolutions in both countries were instigated by prominent and wealthy people in these regions. This was observed during times of crisis and therefore the prominent people took sides with the group that seemed to emerge the winner (Chasteen, 2001). Although the revolutions brought some benefits to the poor, they were hardly taken away from biting poverty. Mexican economy was strong and its political basis was evidently stable. On the other hand, Cuba had been led by one president, Fidel Castro for over five decades after he overthrew dictatorial regime in 1959. Castro was held to socialist movements and he even supported the socialist revolutions happening in the world. Due to his ideologies, the country had lost most of her trading partners and was headed for an economic crisis. During the revolutions in both countries, wealthy residents wanted to have a change of the regimes that were ruling by then (Chasteen, 2001). The United States was allied to the group that pushed for the revolutions. Yes I do agree that revolutions in both countries were instigated by prominent and wealthy people. The book is indeed a comprehensive illustration of stories of despair and hope. It spans across six countries in Latin America depicting the hardships that the residents in respective countries pass through as they progress to attain their socio-economic and political freedom (Chasteen, 2011). It demonstrates the processes of colonization and the quest for economic development as well as political and social impartiality. Buy custom Revolutions in Latin America essay

Tuesday, November 5, 2019

The First 30 Days of the George W. Bush Presidency

The First 30 Days of the George W. Bush Presidency Setting priorities for his first term in 1933 was easy for President Franklin D. Roosevelt. He had to save America from economic ruin. He had to at least begin to pull us out of our Great Depression. He did it, and he did it during what has now become known as his First Hundred Days† in office. On his first day in office, March 4, 1933, FDR called Congress into a special session. He then proceeded to drive a series of bills through the legislative process that reformed the U.S. banking industry, saved American agriculture and allowed for industrial recovery. At the same time, FDR wielded the executive order in creating the Civilian Conservation Corps, the Public Works Administration, and the Tennessee Valley Authority. These projects put tens of thousands of Americans back to work building dams, bridges, highways and much needed public utility systems. By the time Congress adjourned the special session on June 16, 1933, Roosevelts agenda, the New Deal, was in place. America, though still staggering, was off the mat and back in the fight. Indeed, the successes of Roosevelt’s First 100 Days gave credence to the so-called â€Å"stewardship theory† of the presidency, which contends that the President of the United States has the right, if not the duty, to do whatever best addresses the needs of the American people, within the limits of the Constitution and the law. Not all of the New Deal worked and it took World War II to finally solidify the nations economy. Yet, to this day, Americans still grade the initial performance of all new presidents against Franklin D. Roosevelts First Hundred Days. During their first hundred days, all new Presidents of the United States try to harness the carryover energy of a successful campaign by at least starting to implement the main programs and promises coming from the primaries and debates. The So-Called Honeymoon Period During some part of their first hundred days, Congress,  the press, and some of the American people generally allow new presidents a honeymoon period, during which public criticism is held to a minimum. It is during this totally unofficial and typically fleeting grace period that new presidents often try to get bills through Congress that might face more opposition later in the term. The First Thirty-or-so of the First Hundred Days of George W. Bush Following his inauguration on January 20, 2001, President George W. Bush spent the first one-third of his First 100 Days by: Getting himself and his successors  a raise in presidential salary to $400,000 a year as approved by Congress in the closing days of its last session;Reinstating  the Mexico City policy denying US aid to countries that advocate abortion as a method of family planning;Introducing  a $1.6 trillion tax cutting program to Congress;Launching  a Faith-Based Initiative to help local charitable groups;Launching  a New Freedom Initiative to help disabled Americans;Filling out  his Cabinet including the controversial appointment of John Ashcroft as Attorney General;Welcoming a pistol firing visitor to the White House;Launching renewed air strikes against expanding Iraqi air defense systems.Taking  on big labor unions in government contracting; andFinding  out that an FBI agent may have spent years spying for Russia. So, while there were no depression-busting New Deals or industry-saving reforms, the first 30 days of the presidency of George W. Bush was far from uneventful. Of course, history will show that most of the rest of his 8 years in office would be dominated by dealing with the aftermath of the September 11, 2001 terror attack a mere 9 month after his inauguration.

Sunday, November 3, 2019

Eisenhower and U.S. Policy in Southeast Asia Essay

Eisenhower and U.S. Policy in Southeast Asia - Essay Example Vietnam policy under Eisenhower can be summed up with two headings. First, a reluctance to actively go to war in Vietnam using the full power of the American military attack force, in spite of the fact that Eisenhower acknowledged the Communist threat from China in Southeast Asia. This reluctance created domestic political friction within the Republican Party and cause a split between those who fiercely opposed Communism and favored full-scale war with Vietnam and Eisenhower, who held back for both external and internal reasons.Secondly, Eisenhower’s precedence led future Administrations to the focus on air attacks rather than directing the attack on land forces. Once the U.S. finally invaded militarily, this policy created initial setbacks in the war as the Vietnamese showed their superior land power that later led to the defeat and withdrawal of American forces. Because the Vietnamese were able to hide in the jungles and sustain minimal damage, air attacks were ineffective a nd the policy to send in limited land forces – a policy rooted in the Eisenhower era -- proved unwise because the strength of the Vietnamese was in their guerilla land forces and they would very clearly demonstrate to the Americans – just as they had to the French – that the Vietnamese would not be defeated on land.Eisenhower’s policy on Vietnam is best revealed by two significant events. The first event established the political framework for his policy and that was Eisenhower’s famous domino theory.... Secondly, Eisenhower's precedence led future Administrations to the focus on air attacks rather than directing the strength of the attack on land forces. Once the U.S. finally invaded militarily, this policy created initial setbacks in the war as the Vietnamese showed their superior land power that later led to the defeat and withdrawal of American forces. Because the Vietnamese were able to hide in the jungles and sustain minimal damage, air attacks were ineffective and the policy to send in limited land forces - a policy rooted in the Eisenhower era -- proved unwise because the strength of the Vietnamese was in their guerilla land forces and they would very clearly demonstrate to the Americans - just as they had to the French - that the Vietnamese would not be defeated on land. Eisenhower's policy on Vietnam is best revealed by two significant events. The first event established the political framework for his policy and that was Eisenhower's famous domino theory. The second event that revealed how his policy would be carried out is revealed in the domestic and international debate over U.S. intervention as the French were being defeated at Dienbienphu in 1954. On April 7, 1954, President Eisenhower held a press conference during which he was asked to comment "on the strategic importance of Indochina to the free world" (Williams, et al: 156). The President responded with the analogy of a "falling domino." He said, "You have a row of dominoes set up, you knock over the first one, and what will happen to the last one is the certainty that it will go over very quickly. So you could have a beginning of disintegration that would have the most profound influences." He went on to say, "But when we come to the possible sequence of events, the

Thursday, October 31, 2019

Summarizing how information security Essay Example | Topics and Well Written Essays - 750 words

Summarizing how information security - Essay Example Information Security System of Citibank With Respect To CIA Triangle CIA Principle The CIA triad namely Confidentiality, Integrity and Availability can be considered as one of the simple and widely applicable security models for an organization which assures to protect all kinds of information from external threats. These three major principles are supposed to be relevant with the entire security analysis of an organization (Imperial College London, 2012). Confidentiality: Confidentiality can be acknowledged as the ability to maintain secrecy of information from unauthorized external users. It is possibly the major apparent aspect of the CIA triangle in terms of security assurance for an organization. However, this principle is frequently attacked by the external users through Cryptography and Encryption techniques in order to transfer files or information from one system to another (Imperial College London, 2012). In the context of Citibank, it has been found that the organization s eeks to implement a well-built security system in order to protect the information related to financial aspects and other banking transactions of its 200 million customers (Citigroup Inc., 2012). Integrity: According to the CIA principle, the aspect of integrity can be stated as the ability to make sure of keeping or storing data or information in an appropriate and unaffected way. It has been learnt that Citibank manages the personal data, records as well as information of each client in an appropriate manner and with the assistance of Citi Records Management Policy as well as Citi Data Management Policy. Furthermore, the organization implements advanced security processing system of each data, record or information that are collected from individual clients in terms of appropriate and secured storage capacity (Citigroup Inc., 2012). Availability: This principle of the CIA triad relates to the accessibility of transaction records or information by an appropriate and authorized user at the right time. However, various security issues with respect to accessing transactional record and information of a client by other external or unauthorized persons have been recorded. The organization is known to adopt an advanced form of process to identify the appropriate and authorized persons (Citigroup Inc., 2012). Security Policies in Citibank Citibank ensures an effective and efficient form of security policy regarding maintaining and protecting data, information or record of its individual client. In the context of information security, it can be stated that the organization strictly maintains laws and regulations in order to increase the level of protecting information from external threats. Citibank significantly pursues a formal set of rules and regulations pertaining to The Gramm-Leach-Bliley Act (GLBA) which is also known as ‘Financial Services Modernization Act of 1999.’ According to this Act, the financial service providers need to possess appropria te information security systems in order to maintain and protect the personal form of information of each client. Moreover, the regulatory Act also focuses on maintaining an effective and appropriate CIA principle with respect to the various transactions made by any financial institution

Tuesday, October 29, 2019

Performance Measurement System Assignment Example | Topics and Well Written Essays - 750 words

Performance Measurement System - Assignment Example Based on these explanations, it would be appreciated that using relevant data instead of convenient data for any performance-measurement system ensures that the outcome of the system will be one that directly reflects exactly what needs to be measured. For example when measuring competence of employees, their graduate scores may be convenient as these may be readily available. However, given the time elapse from time of graduation to the current state however, it would be relevant to use newly collected data about employees that reflect their current state of competence and performance. One of the major reasons most HR managers have preferred the use of convenient data over relevant data is that they find it more costly in terms of resources and time used to gather relevant data. Few (2007) however warned that there are several negative impacts that come with the use of wrong data in any organizational set up. The first challenge is that it is not possible to get the right frame of employee performance based on their current state of work. Using the same example given earlier, it could be that someone who came to the organization with first class has now relented in productivity but another who came with third class has picked up a lot of experience and thus improved in work output. When such old data which are considered convenient but wrong are used, it will be very difficult to get the true present state of performance. What is worse, there are long term direct impact of using wrong data on the organization. For example such wrong data can lead to wrong placemen t of employees, which can also lead to poor delivery of work because employees may not be conversant with placements given to them (Becker, Huselid & Ulrich, 2001). This situation could also be the cause of lower productivity, which will affect profitability and growth negatively. For any typical

Sunday, October 27, 2019

Analysis of Strategies for Expansion into UK

Analysis of Strategies for Expansion into UK Introduction Research Content:- Over the last few decades, there has been a tremendous growth in the volume of business. A number of new players have entered the business world and as a result there is fierce competition making survival very difficult. Therefore it is imperative that Companies establish a sustainable competitive advantage over other competitors. One key strategy that companies have often adopted to sustain in the long term is continuous growth to become recognised brand and dominant that they can set the agenda. Thus we see huge multi-national corporate in various sectors particularly in retail, food and beverages that are dominant and sometimes act as monopolies. However, pursuing a strategy of growth simply does not mean that corporate can expand their businesses, survive and remain successful. In the past, many organisations have adopted various strategies and implemented all of them but have failed. This is because like any other strategy, growth strategies must be carefully formulated and prop erly implemented. If not, there could be severe consequences. There are many organisations particularly in the UK that are aspiring to expand their presence. However, a number of huge western based multi-nationals exist that are dominant and follow entry deterrence strategies such as patents, limit pricing, cost advantages, aggressive advertising and marketing etc, in order to prevent other organisations from taking their market share or eroding their margins. We shall study in this dissertation, the growth strategies that such emerging organisations adopt and implement to capture the markets and also see how they encounter the indirect entry barriers imposed by the giant multi-nationals. Aims Objectives The Goal of this dissertation is: to analyse the various strategies that can be composed by an organisation and the ways that they should be implemented; to list the various possible outcomes that can be achieved by an organisation with proper planning and implementation of a strategy; to study the reasons why it is important for organisations to plan and have alternative strategies Even though many companies form strategies and implement them, not all of them may succeed. So, why do companies fail to achieve their objectives with the implemented strategies. The main purpose of this research would be based on Andronicas World Of Coffee (AWOC), the way they work on the strategies they plan and the implementation process to make it a success. A Study would be done on the problem that they have faced and are facing in the present and the past while implementing their Retail business strategies to become a recognized brand. The objective is to complete the study with all the required literature review and theory which relates to strategies formulation and implementation. Analyses the reasons, motives, process and other aspects related to strategies formulation and implementation. The main objective is to have a brief study on how Andronicas- world of coffee has planned its strategy and has implemented it, in order to enter highly competitive market of coffee chains and become a leading Retailer in UK. Analysis will also be done on the performance of this organisation and the growth achieved in short span of time. The objectives that we aim to explore are given below : To Examine the strategies formulated by Andronicas- World of Coffee for establishing their retail business within UK. To analyse the different steps and ideas they used and implemented for establishing their retail business in LONDON. To find out what Andronicas- World of Coffee was and what it is now after the implementation of its formulated strategy. To study the impact of ongoing Financial crisis on Andronicas as a business. Purpose of Study:- The fast growing competition in business market has raised the need for new markets. This has inspired many small organisations to grow and provided opportunities, for which various strategy needs to be formulated. The purpose of research is on what field a company needs to concentrate and what strategy it should apply in order to enter the highly competitive market. The implementation plans of company play a vital role. Even though strategies are planned well but some companies fail during the implementation process, this is because of improper communication/ short term plans. The implementation process needs to be monitored very carefully. The purpose of the study is to identify the strategies that organisations plan and the way they try to implement it. The main aim of this study is to describe a method that can be adopted by Small medium enterprise to enter a highly competitive market that is already dominated by big market players with the Example of Andronicas -World of Coffee. Managers and leaders of companies are constantly involved into decision-making. They use different types of strategy to ensure that their business not only survives but brings profit. . Strategic ideas are relevant for all types of organization, and many of the key issues are the same although they may differ in their relative significance. All businesses in the competitive environment are affected by strategy and strategic issues if not their own, then those of the competition or the external environment[2]. Long-term strategic success requires coordination of the managers efforts and effective structure of the managerial department of the company. Introduction to the Industry Coffee makes us severe, and grave, and philosophical Jonathan Swift, 1722 Possibly the cradle of mankind, the ancient land of Abyssinia, now know as Ethiopia, is the place where coffee was born. In todays world beverages sector comprising of coffee as a sub sector is one of the key segments of the economy having extensive and forward and backward linkages with other key segments of the economy. According to the latest coffee statistics from the International Coffee Organization (ICO), we pour about 1.4 billion cups of coffee a day worldwide. In fact when we look at per capita coffee consumption, the U.K. is #22 on the list with about 5 kilograms of coffee per person per year[3]. The coffee industry has grown rapidly since the 1990s; before Starbucks emerged, people were used to drinking low quality coffee from tins. Starbucks introduced fresh coffee made from top quality beans that have excellent taste and drinks such as the caffe latte and cappuccino, which have helped to fuel the development of the coffee market into a multi million pound industry. The size of UK branded coffee chains have quadrupled from 1999 to 2004, with a current market turnover of over  £1 billion. However, Britains coffee may finally be taking a new direction. Take a walk through London and youll see a rash of trendy independent coffee houses, with blackboards boasting of freshly roasted, Fair Trade beans and organic milk. Retail sales at specialist coffee shops reached  £1 billion for the first time in 2007 and were almost  £1.2 billion in 2008. High street chains such as Costa Coffee, Starbucks and Caffe Nero are also performing well, with 890 new branches of branded coffee shops expected to open before 2012, but they are upping their game to meet our rising expectations. Jeffrey Young, of the consumer analysts Allegra Strategies, says: â€Å"Were seeing a movement to a stronger coffee palate. People say that their Starbucks is not strong enough, that Nero is stronger than their Costa. Thats something that no one was talking about ten years ago. There has been a massive revolution in coffee drinking, from drinking instant or filtered in a polystyrene cup a decade ago to espresso-based drinks made from 100 per cent Arabica beans today.† UK being an upcoming market for coffee shops, with an estimation of more than 11000 outlets opened so far and number still increasing. The total turnover of the whole coffee industry is estimated to be over  £1.63 billion for year 2009.[4] Estimations for year 2010 are expected more than 13000 coffee shops, including small, medium and independent businesses Introduction to Andronicas World of Coffee (Source: Andrew Knight) Form of Ownership: -Andronicas Coffee is a private limited company whose entire share capital is under the control and ownership of Andrew Knight. Andronicas Coffee a coffee roaster/ supplier vertically integrated, accessing green coffee at source, roasting and processing through to the point of sale, via either catering or retail industries and including the equipment required to produce the finished drink. With a 25year history of selling, serving and operating retail outlets, adopting the best of both the Seattle and European model. Focused now on trade sales identifying customers whose ideals of quality, taste and service, expectation are at the top end of the market and who see outlet expansion as the driver for their business. Promotion of our brand identity is important but secondary to the overall success and profitable growth of our business. To develop staff skills and competence to recruit to fill any gaps and to take the opportunity forward, always keeping in mind the potential property opportunity as it arises and being in a position to take it up. Maintaining our commitment to re-invest each year across marketing , new plant, product development and if appropriate acquisition i.e. office coffee service. Not to lose sight of what we have in the pursuit of what we want. Strive to do what we do better always. The company commenced business as a retailer of real coffee in the Kensington department store, Barkers in 1979. The addition of a tasting facility lead to our first conflict the restaurant manager unhappy that we should be offering a free tasting to his potential customers as they walked through the door resulted in some initial difficulty. The compromise reached with the store manager was that we could charge for our sample. This led us to operating one of the first espresso bars in London. It was popular with both the store and customers in equal measure, was extremely profitable, our rent being based on a percentage of sales and led directly to the opportunity to replicate the model at a second House of Fraser store in Londons Victoria, just 18 months after the Kensington store opened. At this time we had installed a small coffee roasting machine. This brought a multiple benefit; vertical integration, aroma at the point of sale, credibility and increased profit. When House of Fraser invited us to open a third site at Rackhams of Birmingham, it was at the banks suggestion that we should try for our own site. This led to acquiring a lease at 15 St Johns Wood High Street in 1983. We had by this time embarked on the wholesale side of coffee supply to local restaurants and with the acquisition of the lease at St Johns Wood installed a 25 kilo professional coffee roasting machine in order to become self sufficient with our coffee. We considered franchising as a possible means of further expansion. The St Johns Wood shop was the ideal coffee shop model; a catering led operation, roasting on-site, front and rear access and space for an office. By now the coffee shop offer was growing to include a lunch-time dish of the day. It was around 1988, we received the disappointing news, Barkers was to be redeveloped and all concessions were given 6 months notice to quit. Certainly this was a rude awakening, how quickly 6 months goes. So we acquired the lease of another shop nearby in Kensington Court and then had four sites, all trading in profit, each slightly different. Just as we had spare space in St Johns Wood, so too a basement in Kensington allowed for the acquisition of a proper factory packing machine, allowed us more control, independence and profitability. As we assessed a way forward at that time, the expansion of the wholesale side of the business appealed more and our view that department stores, not delicatessen shops were the place to sell real coffee to the consumer, that led us to target Harrods, Selfridges, Fortnum and Mason and Harvey Nichols. In order to access funds to finance a production facility, we had to sell the lease on one of the two London shops. The first offer was for St Johns Wood, so that sale allowed us the opportunity to put a production facility in place in a railway arch in Camberwell. The successful conclusion of the contract to supply all Harrods retail coffee resulted in the need to acquire plant machinery, printing and packaging which quickly burnt through the  £120,000 that was paid for St Johns Wood and forced the sale of the Kensington shop to give us sufficient cash flow. (The Kensington shop sale was another fascinating lesson in small business management, but not terribly relevant to this). Suffice to say, the timing of the sale was perfect and ultimately led to the opportunity to acquire the freehold of Great Eastern Street. Having successfully become the supplier to Harrods, we added the exclusive supply of coffee by catering and retail to Harvey Nichols (that was juggling) and Selfridges. Today even fifteen years later, we are still in that happy position and whilst we only supply a few fringe coffee beans to Fortnum Mason, as the family owning the store also own Twinnings, we count that as quite an achievement. Our luckiest break on the catering supply side was to supply an espresso machine and coffee to the first Cafà © Rouge also around 1989. This company went on to expand to 120 sites nationally, acquired the Dome chain and instigated the idea of a restaurant being willing to sell a cup of coffee at any time of day. A bit like Barkers, the news in 1995 that Pelican Group was acquired by Whitbread, owners of Costa Coffee, came as a disappointment. Even then it took Costa three years to take the coffee and machine contract away from us. Another major customer is AMT Espresso Bars, established in Oxford around 1993, they had two coffee carts when we discovered the operation. Here were three brothers, passionate about their business and their coffee our coffee. Today with 43 bars nationally focussed in railway stations, there coffee sales are quite remarkable, though naturally confidential. All this brings us to the point. We have helped a number of high profile customers achieve consistent record sales of real coffee our real coffee, but nobody knows, nobody has even heard of Andronicas. (Our coffee produces over 50 million cups annually). We want to continue to develop the business as it is. Continue to sell, supply and develop coffee sales in all of these customers under their brand, but additionally and to different customers we want to sell our brand. The historic and existing business being the income stream to support the next opportunity, but which must remain the primary focus, i.e. the existing business can in no way be jeopardised by the plan for the Future. Our growth might well be limited by that fact, but there is always tomorrow. Our experience and strength are bound up in a passion for the product. From the grower and processor, we import only the finest beans, anybody can say it and they all seem to, even Kenko (part of Kraft Foods) but we have seen their factory and others like it. When you grind their coffee beans they look just like mine. Statistically the UK imports very little fine coffee, so somebody is lying. As always it comes down to money. Today I can buy Arabica coffee for  £1,000 per metric tonne. We actually pay around  £1,800 per tonne so naturally we get something much, much better. It really is that simple. We can only afford to pay more because our customers have the same view, they are willing to pay more because they in turn are saying the same to their customers and so it goes. Be it retail or catering pay more, get better, pay less, get worse. It will always be easy to drive down the price; always it will be pointless. So we have the best green beans, now we have to roast them. Our processing plant is equipped to roast coffee in batches of 1, 12, 60 and 120 kilos. This flexibility is of key strength, but more important than that, immediately after roasting, our coffee is securely packed, excluding all the oxygen immediately. This is only possible with state of the art valve packaging equipment. Whether nitrogen or vacuum packed removing the oxygen is critical to the aroma, taste and life of the coffee. NB you cannot vacuum real coffee twice, it only works when freshly roasted. The public does not understand this fact at all. The third critical ingredient to great coffee we will call the barista, the person who makes the coffee. If person one, the grower, person two, the roaster have not done their job, number three cannot win. However even when one and two have done their job correctly, number three can destroy it. So coffee the nectar of the gods, requires the skill resource and commitment of at least three people to achieve greatness. Given the consumption of coffee in just the UK alone exceeds 150 million cups per day, the scale of both the challenge and the opportunity can only be marvelled at. Andronicas core skill is in understanding the variables and bringing their expertise to endeavour to help the consumer make great coffee. Be it through bars serving it by the cup or at home made by a myriad of equipment from the simple French pot, the sophisticated Italian espresso machine, a German filter system, a Turkish pot or the elegant cafetiere. Going back to the bars, todays fashion is for espresso-based drinks and the machines used to do this form an important part of the companys business model. Espresso machines used extensively in every modern catering environment are a key opportunity to develop new business and a great opportunity to build long term customer relationships, through service, maintenance, training and lead to the identified opportunity here ‘ BRANDING. Traditionally a bar serving espresso purchases beans packed in kilo bags. This is emptied into a hopper feeding the grinder; the coffee is therefore nameless. In order to identify the brand at the point of sale, the outlet might well be given china cups that bear the brand of the coffee roaster. Our idea is to change the pack from bag to tin. Instead of emptying the bag of beans, a 2-kilo tin replaces the unbranded hopper. Vacuum packed at the factory this tin allows us to identify our brand at the point of sale. The additional supply of branded cups, china or paper, and other point of sale material, to get the message across at the time the product is being consumed. This should therefore be self-financing. Accepting that our brand is of no commercial value yet, the means to achieve the trade sale is to additionally personalise the 2 kilo caddy with the clients outlet brand. In other words Andronicas Coffee at †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Our desire then is to sell our coffee to a new group of trade customers where they are keen to sell the product as Andronicas Coffee. This in itself is not difficult. Coffee is a competitive market, our history, experience and resource make it a relatively straight-forward proposition. An investment in manpower, accessories to support the offer, the process is essentially similar to our current programme. Moving beyond this, the reason for creating the brand in the first place is to get back to our retail roots and to create value in Andronicas Coffee as a brand and therefore as a business. We have already indicated that access to market in the retail arena is through supermarkets, departments stores, speciality coffee retailers or mail order. Our view is the supermarkets are not an appropriate route for our company taking account of our existing customer base, our size and brand recognition. We are established in retail through department stores and therefore any activity to promote our coffee would be like shooting yourself in the foot. Speciality coffee retailers are unlikely to support our brand and are in any event a fragmented group, which brings us to mail order. Back-tracking a moment picture a coffee salesman visiting an espresso bar. His objective is to persuade the bar owner to change coffee suppliers. Having made that change and assuming everything the salesman says is true, one would have every reason to suppose that espresso bar owner would continue to purchase a case of espresso beans every week indefinitely. That is what Andronicas does, it persuades espresso bar owners it has great coffee, will not change the blend, will deliver consistently what they require, will not change the offer, price or any fundamental. Allowing him to offer his customer the same and build his business to such an extent he may open a second espresso bar. Who is he going to call? Picture if you would just for the exercise, a salesman in a car showroom. Imagine for a minute the different objectives of both these sales people. One wants a sale now, today. The other wants a sale indefinitely. They both come from the same place, they are both going somewhere entirely different. Now back to our retail opportunity. The consumer is a little like our espresso bar owner. They want great coffee, easily accessible, at good value for money, consistently. The supermarket fulfils that need extremely well. The only thing missing is the romance. There is no romance with supermarket coffee. We might all like the coffee specialist, but we dont have the time and there is no consistency. Mail order might be able to fulfil these objectives, but the cost of finding these potential customers would be excessive. However if the offer was good and met the requirements, it is conceivable such a person could purchase one 250g tin every week, for ever more.. Just like our espresso bar owner. Buying direct from the roaster, who is also the importer, is the romance. Operationally for us this is simple. The clever or difficult part is identifying those one in ten UK coffee drinkers who really do only drink real coffee at home. Events. Picture if you would any day out you have been on. A county show, a day at the races, museums, air shows, Henley, Wimbledon. We dont even expect a great coffee and we are still disappointed. Imagine being at one of these events and being served a great cup of coffee. Yes, it is possible. Might you think I wish I could get coffee like this at home. That is where we want to get to. Serving coffee in locations, the expectation is low, making a great drink and converting the customer to a mail order user. Difficult as it may be, the beauty of the idea is they are going to pay for the tasting and so building this opportunity should be self-financing and by focussing on this avenue to the consumer, we should not alienate our existing trade customer further we are establishing the brand recognition of Andronicas Coffee to his and our benefit. Andronicas world of coffee 4th floor Harrods Knightsbridge, is a concept Gourmet Coffee shop, where Term Freshly Roasted means just that. Here green coffee beans are roasted to customers specifications in the desired quantity. Having identified, what we consider the right ingredients for the perfect coffee shop, we are focused on the other locations where the concept would be appreciated. By Easter 2010 we will have opened Andronicas World of coffee at Covent Garden, Excel East and West, and Garden Park Peterborough.[5] Structure Of dissertation:- Developing a theoretical framework incorporating a number of ideas and findings relevant to understand the factors affecting Small medium enterprise entry barriers. In Chapter two a substantial body of literature is presented about different marketing strategies and branding models. In Chapter three, the methodology used in research concerned with entering market and brand development is presented. A qualitative research is proposed with the elaboration of focus groups. The use of a guide for the moderator was needed in order to help the researcher to put the research question in parallel with the topics to probe. Also the codification technique is used to organize the information later on. Finally, Chapter four presents the findings of this dissertation, giving an explanation of what the factors influencing the marketing strategies of any small medium enterprise. It also presents a comparison between the factors extracted from different authors and the ones found in this research evoking interesting potential directions for further research. Literature Review â€Å"Perception is strong and sight weak. In strategy it is important to see distant things as if they were close and take a distant view of close things†[6] This chapter is based on brief explanation about how strategies are formed and how they are implemented for any organisation in order to become successful and survive. Strategy is one of the key elements and a major concern for any organisation for its survival in future. Here in this chapter we are trying to explain various theories and concepts that have been put forward. Why Strategy? â€Å"Like politics, strategy is the art of the possible; but few can discern what is possible†.[7] Strategy in terms of business means planning how to reach the objectives of the company and how the planning should be implemented. â€Å"Strategy is a the pattern of major objectives, purpose or goals and essential policies or plans for achieving those goals, stated in such a way as to define what business the company is in or is to be in and the kind of company it is or is to be† Andrews (1971). In simpler terms can be explained as â€Å"The strategy of the firm is the match between its internal capabilities and its external relationship. It describes how it responds to its suppliers, its customers, its competitors and the social and economic environment within it operates† Kay (1993). Andrews definition clearly identifies two different processes, formulation and implementation, and the interrelation between these two concepts. â€Å"Strategy as the determination of the basic long term goals and objectives of the enterprise and the adoption of the courses of action and allocation of resources necessary for carrying out those goals† Chandler (1962) Mainly strategy is maintained at three main levels in any organisation. Internal Resources: It means the capital and the investments in the business, employees and their skill sets are resources for the company. To make most of these resources a proper strategy needs to be implemented, and that helps organisations to make most of the resources and that helps to survive and stay in the market. External environment within which the organisation operates: Environment means every aspect external to the organisations. Its not only the economic and political situations but also competitors, customers and suppliers. Organisations need to develop strategies that are best suited to their strengths and weaknesses in relation to the environment in which they are operating. According to Mintzberg H (1987) Environment is so uncertain, particularly in global level, that it may be impossible to plan a long term strategy. This may need to be crafted, i.e. built up gradually through a learning process involving experimentation. Strategies need to be devised to cope with such difficulties The ability of the organisation to add value to what it is doing presently: To ensure long term survival an organisation must take the supplies it brings in, add value to these through its operation and then deliver its output to the customer. The purpose of the strategy is to bring about the conditions under which the organisation is able to create this vital additional value. The strategy that is formulated should also ensure that the organisation adapts the changing circumstances. Strategy of a business is in cooperation with art and a science. Particular strategy will not be appropriate for all the cases. Small and medium companies coming into existence has increased substantially over a period of time. Marketing situation is completely different in small to medium enterprise then larger corporations. Gilmore, Carson and Grant (2001) use the limitations for companies to explain the differences. The limitations are capital, time, marketing knowledge and limited impact on the market place. Marketing strategy in terms of small and medium firms is lot different than multinational and larger firms. According to Gilmore (2001) marketing is casual, amorphous, reflex, and is build in the lead and in compliance to industry norm. Small and medium sized organisations are a very diverse faction. The strength of the company does not decide the purpose and goals of the organisation. This wide range of Small medium organisations can be categorised hooked on three groups Child-, Dwarf- , and pygmy- companies Brytting(1998). This categorization is done on the foundation of organisations ambitions and potential of expansion. Child companies are undersized because they are newly taking place. These companies are on the rise, resolve with time and the right resources increase beyond their present size. Dwarf companies are small because of internal issues. A dwarf company is disabled with its undersized manpower. This type of business needs to develop or else reshuffle in order to be ready for action. Pygmy companies are small because that is most suitable size. Pygmy companies are small because they dont try to grow. They are cost-effective and economical in their current size. Growth is generally qualitative because organisational expansion is not attractive. According to Bryttings (1998) categories give three reasons to give explanation why a company is small. The company is small because it is a new entrant, some is wrong with in the organisation or, it is designed to be small. In marketing a niche brand is strong within its market division, but small in unconditional terms (Doyle 1990). Companies that come under this category can be highly cost-effective without a large share of the market. According to Doyle (1990) it is possible for a small or medium company to receive comparatively better returns on investment then ratio then rest of the market leaders. Bergvall (2001) explains the fact how small and medium sized companies can be successful in their own markets. A small company is more supple and are innovative as they are physically more closer to customers/ market (Bergvall 2001) .Smaller organisations are have a flatter structure in size, that makes decision making process simpler. In current management view, marketplace is captured by communication and exchange of assets involving network partners (Norman Ramirez1998). Drucker (1974), the honoured management guru said â€Å"doing things right,† or efficiently, could not save the company when it was not â€Å"doing the right things† Both operations and strategic management must be done well to be successful, to gain and maintain a competitive advantage. When the world is changing, managers need to share some common view in the new world. Otherwise, decentralized strategic decisions will result in management anarchy. Strategy has both pros and cons: Strategy sets trend: At present this statement has uniformly advantages and disadvantages. The key function of the strategy is to map the road of a business in order to find the approach cohesively all the way through the situation. But the drawback is that occasionally strategic decision can also serve as a set of blinders to hide potential dangers. Strategy focuses effort: Strategy tries to build and promotes team work in an organisation, lacking strategy it can happen that the employees start running in different directions. The drawback on this is faction arises when attempt is too carefully determined, that results in avoid Analysis of Strategies for Expansion into UK Analysis of Strategies for Expansion into UK Introduction Research Content:- Over the last few decades, there has been a tremendous growth in the volume of business. A number of new players have entered the business world and as a result there is fierce competition making survival very difficult. Therefore it is imperative that Companies establish a sustainable competitive advantage over other competitors. One key strategy that companies have often adopted to sustain in the long term is continuous growth to become recognised brand and dominant that they can set the agenda. Thus we see huge multi-national corporate in various sectors particularly in retail, food and beverages that are dominant and sometimes act as monopolies. However, pursuing a strategy of growth simply does not mean that corporate can expand their businesses, survive and remain successful. In the past, many organisations have adopted various strategies and implemented all of them but have failed. This is because like any other strategy, growth strategies must be carefully formulated and prop erly implemented. If not, there could be severe consequences. There are many organisations particularly in the UK that are aspiring to expand their presence. However, a number of huge western based multi-nationals exist that are dominant and follow entry deterrence strategies such as patents, limit pricing, cost advantages, aggressive advertising and marketing etc, in order to prevent other organisations from taking their market share or eroding their margins. We shall study in this dissertation, the growth strategies that such emerging organisations adopt and implement to capture the markets and also see how they encounter the indirect entry barriers imposed by the giant multi-nationals. Aims Objectives The Goal of this dissertation is: to analyse the various strategies that can be composed by an organisation and the ways that they should be implemented; to list the various possible outcomes that can be achieved by an organisation with proper planning and implementation of a strategy; to study the reasons why it is important for organisations to plan and have alternative strategies Even though many companies form strategies and implement them, not all of them may succeed. So, why do companies fail to achieve their objectives with the implemented strategies. The main purpose of this research would be based on Andronicas World Of Coffee (AWOC), the way they work on the strategies they plan and the implementation process to make it a success. A Study would be done on the problem that they have faced and are facing in the present and the past while implementing their Retail business strategies to become a recognized brand. The objective is to complete the study with all the required literature review and theory which relates to strategies formulation and implementation. Analyses the reasons, motives, process and other aspects related to strategies formulation and implementation. The main objective is to have a brief study on how Andronicas- world of coffee has planned its strategy and has implemented it, in order to enter highly competitive market of coffee chains and become a leading Retailer in UK. Analysis will also be done on the performance of this organisation and the growth achieved in short span of time. The objectives that we aim to explore are given below : To Examine the strategies formulated by Andronicas- World of Coffee for establishing their retail business within UK. To analyse the different steps and ideas they used and implemented for establishing their retail business in LONDON. To find out what Andronicas- World of Coffee was and what it is now after the implementation of its formulated strategy. To study the impact of ongoing Financial crisis on Andronicas as a business. Purpose of Study:- The fast growing competition in business market has raised the need for new markets. This has inspired many small organisations to grow and provided opportunities, for which various strategy needs to be formulated. The purpose of research is on what field a company needs to concentrate and what strategy it should apply in order to enter the highly competitive market. The implementation plans of company play a vital role. Even though strategies are planned well but some companies fail during the implementation process, this is because of improper communication/ short term plans. The implementation process needs to be monitored very carefully. The purpose of the study is to identify the strategies that organisations plan and the way they try to implement it. The main aim of this study is to describe a method that can be adopted by Small medium enterprise to enter a highly competitive market that is already dominated by big market players with the Example of Andronicas -World of Coffee. Managers and leaders of companies are constantly involved into decision-making. They use different types of strategy to ensure that their business not only survives but brings profit. . Strategic ideas are relevant for all types of organization, and many of the key issues are the same although they may differ in their relative significance. All businesses in the competitive environment are affected by strategy and strategic issues if not their own, then those of the competition or the external environment[2]. Long-term strategic success requires coordination of the managers efforts and effective structure of the managerial department of the company. Introduction to the Industry Coffee makes us severe, and grave, and philosophical Jonathan Swift, 1722 Possibly the cradle of mankind, the ancient land of Abyssinia, now know as Ethiopia, is the place where coffee was born. In todays world beverages sector comprising of coffee as a sub sector is one of the key segments of the economy having extensive and forward and backward linkages with other key segments of the economy. According to the latest coffee statistics from the International Coffee Organization (ICO), we pour about 1.4 billion cups of coffee a day worldwide. In fact when we look at per capita coffee consumption, the U.K. is #22 on the list with about 5 kilograms of coffee per person per year[3]. The coffee industry has grown rapidly since the 1990s; before Starbucks emerged, people were used to drinking low quality coffee from tins. Starbucks introduced fresh coffee made from top quality beans that have excellent taste and drinks such as the caffe latte and cappuccino, which have helped to fuel the development of the coffee market into a multi million pound industry. The size of UK branded coffee chains have quadrupled from 1999 to 2004, with a current market turnover of over  £1 billion. However, Britains coffee may finally be taking a new direction. Take a walk through London and youll see a rash of trendy independent coffee houses, with blackboards boasting of freshly roasted, Fair Trade beans and organic milk. Retail sales at specialist coffee shops reached  £1 billion for the first time in 2007 and were almost  £1.2 billion in 2008. High street chains such as Costa Coffee, Starbucks and Caffe Nero are also performing well, with 890 new branches of branded coffee shops expected to open before 2012, but they are upping their game to meet our rising expectations. Jeffrey Young, of the consumer analysts Allegra Strategies, says: â€Å"Were seeing a movement to a stronger coffee palate. People say that their Starbucks is not strong enough, that Nero is stronger than their Costa. Thats something that no one was talking about ten years ago. There has been a massive revolution in coffee drinking, from drinking instant or filtered in a polystyrene cup a decade ago to espresso-based drinks made from 100 per cent Arabica beans today.† UK being an upcoming market for coffee shops, with an estimation of more than 11000 outlets opened so far and number still increasing. The total turnover of the whole coffee industry is estimated to be over  £1.63 billion for year 2009.[4] Estimations for year 2010 are expected more than 13000 coffee shops, including small, medium and independent businesses Introduction to Andronicas World of Coffee (Source: Andrew Knight) Form of Ownership: -Andronicas Coffee is a private limited company whose entire share capital is under the control and ownership of Andrew Knight. Andronicas Coffee a coffee roaster/ supplier vertically integrated, accessing green coffee at source, roasting and processing through to the point of sale, via either catering or retail industries and including the equipment required to produce the finished drink. With a 25year history of selling, serving and operating retail outlets, adopting the best of both the Seattle and European model. Focused now on trade sales identifying customers whose ideals of quality, taste and service, expectation are at the top end of the market and who see outlet expansion as the driver for their business. Promotion of our brand identity is important but secondary to the overall success and profitable growth of our business. To develop staff skills and competence to recruit to fill any gaps and to take the opportunity forward, always keeping in mind the potential property opportunity as it arises and being in a position to take it up. Maintaining our commitment to re-invest each year across marketing , new plant, product development and if appropriate acquisition i.e. office coffee service. Not to lose sight of what we have in the pursuit of what we want. Strive to do what we do better always. The company commenced business as a retailer of real coffee in the Kensington department store, Barkers in 1979. The addition of a tasting facility lead to our first conflict the restaurant manager unhappy that we should be offering a free tasting to his potential customers as they walked through the door resulted in some initial difficulty. The compromise reached with the store manager was that we could charge for our sample. This led us to operating one of the first espresso bars in London. It was popular with both the store and customers in equal measure, was extremely profitable, our rent being based on a percentage of sales and led directly to the opportunity to replicate the model at a second House of Fraser store in Londons Victoria, just 18 months after the Kensington store opened. At this time we had installed a small coffee roasting machine. This brought a multiple benefit; vertical integration, aroma at the point of sale, credibility and increased profit. When House of Fraser invited us to open a third site at Rackhams of Birmingham, it was at the banks suggestion that we should try for our own site. This led to acquiring a lease at 15 St Johns Wood High Street in 1983. We had by this time embarked on the wholesale side of coffee supply to local restaurants and with the acquisition of the lease at St Johns Wood installed a 25 kilo professional coffee roasting machine in order to become self sufficient with our coffee. We considered franchising as a possible means of further expansion. The St Johns Wood shop was the ideal coffee shop model; a catering led operation, roasting on-site, front and rear access and space for an office. By now the coffee shop offer was growing to include a lunch-time dish of the day. It was around 1988, we received the disappointing news, Barkers was to be redeveloped and all concessions were given 6 months notice to quit. Certainly this was a rude awakening, how quickly 6 months goes. So we acquired the lease of another shop nearby in Kensington Court and then had four sites, all trading in profit, each slightly different. Just as we had spare space in St Johns Wood, so too a basement in Kensington allowed for the acquisition of a proper factory packing machine, allowed us more control, independence and profitability. As we assessed a way forward at that time, the expansion of the wholesale side of the business appealed more and our view that department stores, not delicatessen shops were the place to sell real coffee to the consumer, that led us to target Harrods, Selfridges, Fortnum and Mason and Harvey Nichols. In order to access funds to finance a production facility, we had to sell the lease on one of the two London shops. The first offer was for St Johns Wood, so that sale allowed us the opportunity to put a production facility in place in a railway arch in Camberwell. The successful conclusion of the contract to supply all Harrods retail coffee resulted in the need to acquire plant machinery, printing and packaging which quickly burnt through the  £120,000 that was paid for St Johns Wood and forced the sale of the Kensington shop to give us sufficient cash flow. (The Kensington shop sale was another fascinating lesson in small business management, but not terribly relevant to this). Suffice to say, the timing of the sale was perfect and ultimately led to the opportunity to acquire the freehold of Great Eastern Street. Having successfully become the supplier to Harrods, we added the exclusive supply of coffee by catering and retail to Harvey Nichols (that was juggling) and Selfridges. Today even fifteen years later, we are still in that happy position and whilst we only supply a few fringe coffee beans to Fortnum Mason, as the family owning the store also own Twinnings, we count that as quite an achievement. Our luckiest break on the catering supply side was to supply an espresso machine and coffee to the first Cafà © Rouge also around 1989. This company went on to expand to 120 sites nationally, acquired the Dome chain and instigated the idea of a restaurant being willing to sell a cup of coffee at any time of day. A bit like Barkers, the news in 1995 that Pelican Group was acquired by Whitbread, owners of Costa Coffee, came as a disappointment. Even then it took Costa three years to take the coffee and machine contract away from us. Another major customer is AMT Espresso Bars, established in Oxford around 1993, they had two coffee carts when we discovered the operation. Here were three brothers, passionate about their business and their coffee our coffee. Today with 43 bars nationally focussed in railway stations, there coffee sales are quite remarkable, though naturally confidential. All this brings us to the point. We have helped a number of high profile customers achieve consistent record sales of real coffee our real coffee, but nobody knows, nobody has even heard of Andronicas. (Our coffee produces over 50 million cups annually). We want to continue to develop the business as it is. Continue to sell, supply and develop coffee sales in all of these customers under their brand, but additionally and to different customers we want to sell our brand. The historic and existing business being the income stream to support the next opportunity, but which must remain the primary focus, i.e. the existing business can in no way be jeopardised by the plan for the Future. Our growth might well be limited by that fact, but there is always tomorrow. Our experience and strength are bound up in a passion for the product. From the grower and processor, we import only the finest beans, anybody can say it and they all seem to, even Kenko (part of Kraft Foods) but we have seen their factory and others like it. When you grind their coffee beans they look just like mine. Statistically the UK imports very little fine coffee, so somebody is lying. As always it comes down to money. Today I can buy Arabica coffee for  £1,000 per metric tonne. We actually pay around  £1,800 per tonne so naturally we get something much, much better. It really is that simple. We can only afford to pay more because our customers have the same view, they are willing to pay more because they in turn are saying the same to their customers and so it goes. Be it retail or catering pay more, get better, pay less, get worse. It will always be easy to drive down the price; always it will be pointless. So we have the best green beans, now we have to roast them. Our processing plant is equipped to roast coffee in batches of 1, 12, 60 and 120 kilos. This flexibility is of key strength, but more important than that, immediately after roasting, our coffee is securely packed, excluding all the oxygen immediately. This is only possible with state of the art valve packaging equipment. Whether nitrogen or vacuum packed removing the oxygen is critical to the aroma, taste and life of the coffee. NB you cannot vacuum real coffee twice, it only works when freshly roasted. The public does not understand this fact at all. The third critical ingredient to great coffee we will call the barista, the person who makes the coffee. If person one, the grower, person two, the roaster have not done their job, number three cannot win. However even when one and two have done their job correctly, number three can destroy it. So coffee the nectar of the gods, requires the skill resource and commitment of at least three people to achieve greatness. Given the consumption of coffee in just the UK alone exceeds 150 million cups per day, the scale of both the challenge and the opportunity can only be marvelled at. Andronicas core skill is in understanding the variables and bringing their expertise to endeavour to help the consumer make great coffee. Be it through bars serving it by the cup or at home made by a myriad of equipment from the simple French pot, the sophisticated Italian espresso machine, a German filter system, a Turkish pot or the elegant cafetiere. Going back to the bars, todays fashion is for espresso-based drinks and the machines used to do this form an important part of the companys business model. Espresso machines used extensively in every modern catering environment are a key opportunity to develop new business and a great opportunity to build long term customer relationships, through service, maintenance, training and lead to the identified opportunity here ‘ BRANDING. Traditionally a bar serving espresso purchases beans packed in kilo bags. This is emptied into a hopper feeding the grinder; the coffee is therefore nameless. In order to identify the brand at the point of sale, the outlet might well be given china cups that bear the brand of the coffee roaster. Our idea is to change the pack from bag to tin. Instead of emptying the bag of beans, a 2-kilo tin replaces the unbranded hopper. Vacuum packed at the factory this tin allows us to identify our brand at the point of sale. The additional supply of branded cups, china or paper, and other point of sale material, to get the message across at the time the product is being consumed. This should therefore be self-financing. Accepting that our brand is of no commercial value yet, the means to achieve the trade sale is to additionally personalise the 2 kilo caddy with the clients outlet brand. In other words Andronicas Coffee at †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Our desire then is to sell our coffee to a new group of trade customers where they are keen to sell the product as Andronicas Coffee. This in itself is not difficult. Coffee is a competitive market, our history, experience and resource make it a relatively straight-forward proposition. An investment in manpower, accessories to support the offer, the process is essentially similar to our current programme. Moving beyond this, the reason for creating the brand in the first place is to get back to our retail roots and to create value in Andronicas Coffee as a brand and therefore as a business. We have already indicated that access to market in the retail arena is through supermarkets, departments stores, speciality coffee retailers or mail order. Our view is the supermarkets are not an appropriate route for our company taking account of our existing customer base, our size and brand recognition. We are established in retail through department stores and therefore any activity to promote our coffee would be like shooting yourself in the foot. Speciality coffee retailers are unlikely to support our brand and are in any event a fragmented group, which brings us to mail order. Back-tracking a moment picture a coffee salesman visiting an espresso bar. His objective is to persuade the bar owner to change coffee suppliers. Having made that change and assuming everything the salesman says is true, one would have every reason to suppose that espresso bar owner would continue to purchase a case of espresso beans every week indefinitely. That is what Andronicas does, it persuades espresso bar owners it has great coffee, will not change the blend, will deliver consistently what they require, will not change the offer, price or any fundamental. Allowing him to offer his customer the same and build his business to such an extent he may open a second espresso bar. Who is he going to call? Picture if you would just for the exercise, a salesman in a car showroom. Imagine for a minute the different objectives of both these sales people. One wants a sale now, today. The other wants a sale indefinitely. They both come from the same place, they are both going somewhere entirely different. Now back to our retail opportunity. The consumer is a little like our espresso bar owner. They want great coffee, easily accessible, at good value for money, consistently. The supermarket fulfils that need extremely well. The only thing missing is the romance. There is no romance with supermarket coffee. We might all like the coffee specialist, but we dont have the time and there is no consistency. Mail order might be able to fulfil these objectives, but the cost of finding these potential customers would be excessive. However if the offer was good and met the requirements, it is conceivable such a person could purchase one 250g tin every week, for ever more.. Just like our espresso bar owner. Buying direct from the roaster, who is also the importer, is the romance. Operationally for us this is simple. The clever or difficult part is identifying those one in ten UK coffee drinkers who really do only drink real coffee at home. Events. Picture if you would any day out you have been on. A county show, a day at the races, museums, air shows, Henley, Wimbledon. We dont even expect a great coffee and we are still disappointed. Imagine being at one of these events and being served a great cup of coffee. Yes, it is possible. Might you think I wish I could get coffee like this at home. That is where we want to get to. Serving coffee in locations, the expectation is low, making a great drink and converting the customer to a mail order user. Difficult as it may be, the beauty of the idea is they are going to pay for the tasting and so building this opportunity should be self-financing and by focussing on this avenue to the consumer, we should not alienate our existing trade customer further we are establishing the brand recognition of Andronicas Coffee to his and our benefit. Andronicas world of coffee 4th floor Harrods Knightsbridge, is a concept Gourmet Coffee shop, where Term Freshly Roasted means just that. Here green coffee beans are roasted to customers specifications in the desired quantity. Having identified, what we consider the right ingredients for the perfect coffee shop, we are focused on the other locations where the concept would be appreciated. By Easter 2010 we will have opened Andronicas World of coffee at Covent Garden, Excel East and West, and Garden Park Peterborough.[5] Structure Of dissertation:- Developing a theoretical framework incorporating a number of ideas and findings relevant to understand the factors affecting Small medium enterprise entry barriers. In Chapter two a substantial body of literature is presented about different marketing strategies and branding models. In Chapter three, the methodology used in research concerned with entering market and brand development is presented. A qualitative research is proposed with the elaboration of focus groups. The use of a guide for the moderator was needed in order to help the researcher to put the research question in parallel with the topics to probe. Also the codification technique is used to organize the information later on. Finally, Chapter four presents the findings of this dissertation, giving an explanation of what the factors influencing the marketing strategies of any small medium enterprise. It also presents a comparison between the factors extracted from different authors and the ones found in this research evoking interesting potential directions for further research. Literature Review â€Å"Perception is strong and sight weak. In strategy it is important to see distant things as if they were close and take a distant view of close things†[6] This chapter is based on brief explanation about how strategies are formed and how they are implemented for any organisation in order to become successful and survive. Strategy is one of the key elements and a major concern for any organisation for its survival in future. Here in this chapter we are trying to explain various theories and concepts that have been put forward. Why Strategy? â€Å"Like politics, strategy is the art of the possible; but few can discern what is possible†.[7] Strategy in terms of business means planning how to reach the objectives of the company and how the planning should be implemented. â€Å"Strategy is a the pattern of major objectives, purpose or goals and essential policies or plans for achieving those goals, stated in such a way as to define what business the company is in or is to be in and the kind of company it is or is to be† Andrews (1971). In simpler terms can be explained as â€Å"The strategy of the firm is the match between its internal capabilities and its external relationship. It describes how it responds to its suppliers, its customers, its competitors and the social and economic environment within it operates† Kay (1993). Andrews definition clearly identifies two different processes, formulation and implementation, and the interrelation between these two concepts. â€Å"Strategy as the determination of the basic long term goals and objectives of the enterprise and the adoption of the courses of action and allocation of resources necessary for carrying out those goals† Chandler (1962) Mainly strategy is maintained at three main levels in any organisation. Internal Resources: It means the capital and the investments in the business, employees and their skill sets are resources for the company. To make most of these resources a proper strategy needs to be implemented, and that helps organisations to make most of the resources and that helps to survive and stay in the market. External environment within which the organisation operates: Environment means every aspect external to the organisations. Its not only the economic and political situations but also competitors, customers and suppliers. Organisations need to develop strategies that are best suited to their strengths and weaknesses in relation to the environment in which they are operating. According to Mintzberg H (1987) Environment is so uncertain, particularly in global level, that it may be impossible to plan a long term strategy. This may need to be crafted, i.e. built up gradually through a learning process involving experimentation. Strategies need to be devised to cope with such difficulties The ability of the organisation to add value to what it is doing presently: To ensure long term survival an organisation must take the supplies it brings in, add value to these through its operation and then deliver its output to the customer. The purpose of the strategy is to bring about the conditions under which the organisation is able to create this vital additional value. The strategy that is formulated should also ensure that the organisation adapts the changing circumstances. Strategy of a business is in cooperation with art and a science. Particular strategy will not be appropriate for all the cases. Small and medium companies coming into existence has increased substantially over a period of time. Marketing situation is completely different in small to medium enterprise then larger corporations. Gilmore, Carson and Grant (2001) use the limitations for companies to explain the differences. The limitations are capital, time, marketing knowledge and limited impact on the market place. Marketing strategy in terms of small and medium firms is lot different than multinational and larger firms. According to Gilmore (2001) marketing is casual, amorphous, reflex, and is build in the lead and in compliance to industry norm. Small and medium sized organisations are a very diverse faction. The strength of the company does not decide the purpose and goals of the organisation. This wide range of Small medium organisations can be categorised hooked on three groups Child-, Dwarf- , and pygmy- companies Brytting(1998). This categorization is done on the foundation of organisations ambitions and potential of expansion. Child companies are undersized because they are newly taking place. These companies are on the rise, resolve with time and the right resources increase beyond their present size. Dwarf companies are small because of internal issues. A dwarf company is disabled with its undersized manpower. This type of business needs to develop or else reshuffle in order to be ready for action. Pygmy companies are small because that is most suitable size. Pygmy companies are small because they dont try to grow. They are cost-effective and economical in their current size. Growth is generally qualitative because organisational expansion is not attractive. According to Bryttings (1998) categories give three reasons to give explanation why a company is small. The company is small because it is a new entrant, some is wrong with in the organisation or, it is designed to be small. In marketing a niche brand is strong within its market division, but small in unconditional terms (Doyle 1990). Companies that come under this category can be highly cost-effective without a large share of the market. According to Doyle (1990) it is possible for a small or medium company to receive comparatively better returns on investment then ratio then rest of the market leaders. Bergvall (2001) explains the fact how small and medium sized companies can be successful in their own markets. A small company is more supple and are innovative as they are physically more closer to customers/ market (Bergvall 2001) .Smaller organisations are have a flatter structure in size, that makes decision making process simpler. In current management view, marketplace is captured by communication and exchange of assets involving network partners (Norman Ramirez1998). Drucker (1974), the honoured management guru said â€Å"doing things right,† or efficiently, could not save the company when it was not â€Å"doing the right things† Both operations and strategic management must be done well to be successful, to gain and maintain a competitive advantage. When the world is changing, managers need to share some common view in the new world. Otherwise, decentralized strategic decisions will result in management anarchy. Strategy has both pros and cons: Strategy sets trend: At present this statement has uniformly advantages and disadvantages. The key function of the strategy is to map the road of a business in order to find the approach cohesively all the way through the situation. But the drawback is that occasionally strategic decision can also serve as a set of blinders to hide potential dangers. Strategy focuses effort: Strategy tries to build and promotes team work in an organisation, lacking strategy it can happen that the employees start running in different directions. The drawback on this is faction arises when attempt is too carefully determined, that results in avoid